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Journal of Promotion Management Volume 24, 2018 - Issue 5: Innovation, Knowledge, Judgement and Decision Making as Virtuous Cycles (Guest Editors: Mercedes Grijalvo, Miguel Palacios and Carla Martinez-Climent)
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Original Articles

Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements

Valdimar SigurdssonReykjavik University, Reykjavik, IcelandCorrespondence[email protected]
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R. G. Vishnu MenonReykjavik University, Reykjavik, IcelandCorrespondence[email protected]
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Atli Geir HallgrímssonReykjavik University, Reykjavik, IcelandCorrespondence[email protected]
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Nils Magne LarsenUiT The Arctic University of Norway, NorwayCorrespondence[email protected]
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&
Asle FagerstrømWesterdals Oslo School of Arts, Communication and Technology, Oslo, NorwayCorrespondence[email protected]
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Pages 694-714 | Published online: 27 Dec 2017

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Alexander Garcia-Davalos & Jorge Garcia-Duque. (2023) A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps. Journal of Promotion Management 29:8, pages 1104-1137.
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Aaliyah Siddiqui, Debarun Chakraborty & Mujahid Siddiqui. (2023) Dating Dilemma: Predicting the barriers to adoption of Online Dating Apps (ODAs) Applying Innovation Resistance Theory. Journal of Promotion Management 29:8, pages 1082-1103.
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Ivan-Damir Anić, Ivana Kursan Milaković, Mirela Mihić & Nicoletta Corrocher. (2023) Purchase Intention in Mobile Commerce in Croatia: The Attribution Theory Perspective and the Role of Consumer Innovativeness. Journal of Promotion Management 29:2, pages 182-204.
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Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management 29:1, pages 77-105.
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Afful Ekow Kelly & Sellappan Palaniappan. (2022) The contribution of government policy and financial security control in Ghana’s mobile money services. Cogent Social Sciences 8:1.
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Jing Yang, Shaheen Kanthawala, Eunsin Joo & Anastasia Kononova. (2022) Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality. Journal of Promotion Management 28:6, pages 869-892.
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