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Journal of Promotion Management Volume 25, 2019 - Issue 2
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Original Articles

Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions

Vytautas DikčiusFaculty of Economics, Vilnius University, Vilnius, LithuaniaCorrespondence[email protected]
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,
Indrė PikturnienėFaculty of Economics, Vilnius University, Vilnius, LithuaniaView further author information
,
Eleonora ŠeimienėFaculty of Economics, Vilnius University, Vilnius, LithuaniaView further author information
,
Vilmantė PakalniškienėFaculty of Economics, Vilnius University, Vilnius, LithuaniaView further author information
,
Monika KavaliauskėFaculty of Economics, Vilnius University, Vilnius, LithuaniaView further author information
&
James ReardonFaculty of Economics, Vilnius University, Vilnius, LithuaniaView further author information
Pages 252-269 | Published online: 26 Mar 2018

Citations (8)

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Matthew Tessitore. (2023) The prospect of education for sustainable development ameliorating specific abiotic factors in the environment: A Finnish case study. Environmental Education Research 29:5, pages 806-823.
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Rambabu Lavuri & Vidyadhar Reddy Aileni. (2022) TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision. Journal of Promotion Management 28:5, pages 625-649.
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Satish Kumar, George S. Spais, Divesh Kumar & Riya Sureka. (2020) A Bibliometric History of the Journal of Promotion Management (1992–2019). Journal of Promotion Management 26:1, pages 97-120.
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Liliana Rodrigues da Costa & Sandra Maria Correia Loureiro. (2019) The Importance of Employees’ Engagement on the Organizational Success. Journal of Promotion Management 25:3, pages 328-336.
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Articles from other publishers (4)

Suhail Mohammad Ghouse, Monica Chaudhary & Omar Durrah. (2020) Arab’s children’s influence on the buying process: comparing parent and child perceptions. Journal of Islamic Marketing 13:5, pages 1069-1088.
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Debadrita Panda, Sabyasachi Mukhopadhyay, Rajarshi Saha & Prasanta K. Panigrahi. (2021) Attitude of Bottom of the Pyramid Consumers Towards Packaging-Influenced Purchase Decision: An Opinion Mining-Based Approach. Journal of Packaging Technology and Research 6:1, pages 49-62.
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Jane SpiteriJane Spiteri. 2022. Educating for Sustainability in a Small Island Nation. Educating for Sustainability in a Small Island Nation 191 207 .
Jane Spiteri. (2020) Too Young to Know? A Multiple Case Study of Child-to-Parent Intergenerational Learning in Relation to Environmental Sustainability. Journal of Education for Sustainable Development 14:1, pages 61-77.
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