Journal of Promotion Management, Volume 25, Issue 2 (2019)

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Journal of Promotion Management, Volume 25, Issue 2 (2019)

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Original Articles

Article
Perceptions of Social Media's Relevance and Targeted Advertisements
Stephen L. Baglione & Louis A. Tucci
Pages: 143-160
Published online: 20 Mar 2018
AbstractforPerceptions of Social Media's Relevance and Targeted Advertisements | Full Text | References | PDF (632.7 KB) | EPUB
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Article
The Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges
Hooman Estelami & Genevieve O'Connor
Pages: 161-180
Published online: 20 Mar 2018
AbstractforThe Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges | Full Text | References | PDF (591.7 KB) | EPUB
  • 284 Views
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Article
Factors Affecting Individual Decisions Based on Business Legitimacy
Francisco Diez-Martin, Alicia Blanco-Gonzalez & Camilo Prado-Roman
Pages: 181-199
Published online: 20 Mar 2018
AbstractforFactors Affecting Individual Decisions Based on Business Legitimacy | Full Text | References | PDF (659.2 KB) | EPUB
  • 772 Views
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Article
Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk
Manisha Mathur Ph.D., M.B.A. Assistant Professor of Marketing
Pages: 200-224
Published online: 20 Mar 2018
AbstractforWhere is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk | Full Text | References | PDF (702 KB) | EPUB
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Article
Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention
Ramendra Pratap Singh & Neelotpaul Banerjee
Pages: 225-251
Published online: 22 Mar 2018
AbstractforExploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention | Full Text | References | PDF (907 KB) | EPUB
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Article
Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions
Vytautas Dikčius, Indrė Pikturnienė, Eleonora Šeimienė, Vilmantė Pakalniškienė, Monika Kavaliauskė & James Reardon
Pages: 252-269
Published online: 26 Mar 2018
AbstractforWho Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions | Full Text | References | PDF (557.9 KB) | EPUB
  • 540 Views
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Reviews

Review
The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments
Agnieszka Chwialkowska PhD
Pages: 270-300
Published online: 20 Mar 2018
AbstractforThe Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments | Full Text | References | PDF (775.6 KB) | EPUB
  • 2183 Views
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