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Journal of Promotion Management Volume 25, 2019 - Issue 2
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Original Articles

Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention

Ramendra Pratap SinghResearch Scholar Department of Management Studies, National Institute of Technology, Durgapur, IndiaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-5631-1479View further author information
ORCID Icon &
Neelotpaul BanerjeeAssistant Professor Department of Management Studies, National Institute of Technology, Durgapur, IndiaView further author information
Pages 225-251 | Published online: 22 Mar 2018

Citations (18)

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Read on this site (5)

Sunil Hazari & Beheruz N. Sethna. (2023) A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users. Journal of Promotion Management 29:4, pages 491-534.
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Pallavi Dogra & Arun Kaushal. (2021) An Investigation of Indian Generation Z Adoption of the Voice-Based Assistants (VBA). Journal of Promotion Management 27:5, pages 673-696.
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Daniela Langaro, Sandra MariaCorreia Loureiro & Miguel Lobato Contreiras$suffix/text()$suffix/text(). (2020) The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies. Journal of Promotion Management 26:6, pages 791-811.
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Simon Manyiwa*. (2020) Impact of Dance in Advertisements on Emotional Attachment Towards the Advertised Brand: Self-Congruence Theory. Journal of Promotion Management 26:1, pages 144-161.
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Jingren Li & Yanni Ma. Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification. Journal of Interactive Advertising 0:0, pages 1-12.
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Articles from other publishers (13)

Jingyi Tian, Ting (Tina) Li, Rui Chen, Kaining Yang, Ping Li & Si Wen. (2023) Converting idol worship into destination loyalty: A study of “idol pilgrimage tour” in China. Journal of Research in Interactive Marketing.
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Mario R. Paredes, Vanessa ApaolazaCristóbal Fernandez-RobinPatrick HartmannDiego Yañez-Martinez. (2023) Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter. Cyberpsychology, Behavior, and Social Networking 26:2, pages 98-105.
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Ebru GÖKALİLER & Ezgi SAATCIOĞLU. (2022) Sosyal Medya Etkileyicileri Tarafından Üretilen Lüks Marka İçeriklerinin Parasosyal Etkileşim Kuramı Bağlamında İncelenmesiAn Examination of Luxury Brand Contents Created by Social Media Influencers in the Context of Parasocial Interaction Theory. Intermedia International E-journal 9:17, pages 137-153.
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An-Di Gong & Yi-Ting Huang. (2022) When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows. Frontiers in Communication 7.
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Oberiri Destiny Apuke, Bahiyah Omar, Elif Asude Tunca & Celestine Verlumun Gever. (2022) Does Misinformation Thrive With Social Networking Site (SNS) Dependency and Perceived Online Social Impact Among Social Media Users in Nigeria? Testing a Structural Equation Model. Journal of Asian and African Studies, pages 002190962211087.
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Libin Chen, Guanhong Chen, Shuxu Ma & Shuo Wang. (2022) Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?. Frontiers in Psychology 13.
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Weiying Ren, Benyu Liu, Lin Liang, Xin Li & Haotian Li. 2022. Proceedings of the 2022 International Conference on Business and Policy Studies. Proceedings of the 2022 International Conference on Business and Policy Studies 610 617 .
Seok Kang, Sophia Dove, Hannah Ebright, Serenity Morales & Hyungjoon Kim. (2021) Does virtual reality affect behavioral intention? Testing engagement processes in a K-Pop video on YouTube. Computers in Human Behavior 123, pages 106875.
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Komal Nagar. (2021) Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation. Journal of Consumer Marketing 38:6, pages 679-691.
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Sara Quach, Wei Shao, Mitchell Ross & Park Thaichon. (2020) Customer participation in firm-initiated activities via social media: Understanding the role of experiential value. Australasian Marketing Journal 29:2, pages 132-141.
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Corina Pelau, Mihai-Ionut Pop, Irina Ene & Laura Lazar. (2021) Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter. Journal of Theoretical and Applied Electronic Commerce Research 16:5, pages 1231-1247.
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Yadvinder Parmar & Bikram Jit Singh Mann. (2020) Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection. Journal of Creative Communications 16:1, pages 61-80.
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Thalia Metta Halim & Kiattipoom Kiatkawsin. (2021) Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions. Sustainability 13:3, pages 1405.
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