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Journal of Promotion Management Volume 25, 2019 - Issue 4
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Original Articles

The State of Augmented Reality Advertising Around The Globe: A Multi-Cultural Content Analysis

Yang FengSchool of Journalism and Media Studies, College of Professional Studies and Fine Arts, San Diego State University, San Diego, United StatesCorrespondence[email protected]
&
Barbara MuellerSchool of Journalism and Media Studies, College of Professional Studies and Fine Arts, San Diego State University, San Diego, United StatesCorrespondence[email protected]
Pages 453-475 | Published online: 22 Mar 2018

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Yuling Wei, Attila Endre Simay, Irma Agárdi, Jhanghiz Syahrivar & Ágnes Hofmeister-Tóth. (2023) Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia. Journal of Promotion Management 29:5, pages 644-675.
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Abderahman Rejeb, Karim Rejeb & Horst Treiblmaier. (2023) How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective. Journal of Strategic Marketing 31:3, pages 718-748.
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Ann-Kathrin Wortmeier, Aimée Sousa Calepso, Cordula Kropp, Michael Sedlmair & Daniel Weiskopf. (2023) Configuring augmented reality users: analysing YouTube commercials to understand industry expectations. Behaviour & Information Technology 0:0, pages 1-16.
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João Guerreiro, Sandra Maria Correia Loureiro, Jaime Romero, Omar Itani & Sara Eloy. (2022) Transhumanism and Engagement-Facilitating Technologies in Society. Journal of Promotion Management 28:5, pages 537-558.
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Marion Rauscher & Andreas Humpe. (2022) Traveling the Past: Raising Awareness of Cultural Heritage through Virtual Reality. Journal of Promotion Management 28:2, pages 128-143.
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Abderahman Rejeb, Karim Rejeb & John G. Keogh. (2021) Enablers of Augmented Reality in the Food Supply Chain: A Systematic Literature Review. Journal of Foodservice Business Research 24:4, pages 415-444.
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Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling & Dominik Mahr. (2020) Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising 49:2, pages 109-124.
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Articles from other publishers (26)

Pragya Jayaswal & Biswajita Parida. (2023) Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach. European Journal of Marketing 57:9, pages 2237-2289.
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Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach & Debra Grace. (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics 35:7, pages 1789-1812.
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Pengcheng Jiao. (2023) The development trend of music art based on content analysis method. Applied Mathematics and Nonlinear Sciences 0:0.
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Pragya Jayaswal & Biswajita Parida. (2023) The role of augmented reality in redefining e-tailing: A review and research agenda. Journal of Business Research 160, pages 113765.
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Elodie Massa & Riadh Ladhari. (2023) Augmented reality in marketing: Conceptualization and systematic review. International Journal of Consumer Studies.
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Norah Saud H. AL Hilal. (2023) The Impact of the Use of Augmented Reality on Online Purchasing Behavior Sustainability: The Saudi Consumer as a Model. Sustainability 15:6, pages 5448.
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Asta KYGUOLIENĖReda BRAZIULYTĖ. (2022) Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities. Management of Organizations: Systematic Research 88:1, pages 85-100.
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Shaoqiong Zhang & Ningning He. (2022) Augmented reality advertising and college students' interest in the extreme sports: Moderating role of innovation resistance and health consciousness. Frontiers in Public Health 10.
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Jay Trivedi, Dharun Kasilingam, Parvinder Arora & Sigma Soni. (2022) The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value. Journal of Consumer Behaviour 21:4, pages 896-908.
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Yining Wang, Eunju Ko & Huanzhang Wang. (2021) Augmented reality (AR) app use in the beauty product industry and consumer purchase intention. Asia Pacific Journal of Marketing and Logistics 34:1, pages 110-131.
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Sorour Khari, Marzieh Pazokian, Atefe Salimi Akin Abadi, Mina Zarmehrparirouy & Yones Ahmadvand. (2022) The Effect of E-Learning Program for COVID-19 Patient Care on the Knowledge of Nursing Students: A Quasi-Experimental Study. SAGE Open Nursing 8, pages 237796082211244.
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Emad AbouElgheit. 2022. Transdisciplinarity. Transdisciplinarity 267 284 .
Crystal Young & Rahul Rai. (2021) Automated Procedure Reconfiguration Framework for Augmented Reality-Guided Maintenance Applications. Journal of Computing and Information Science in Engineering 21:6.
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Abhishek Srivastava, Shilpee A. Dasgupta, Arghya Ray, Pradip Kumar Bala & Shibashish Chakraborty. (2021) Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising. Aslib Journal of Information Management 73:6, pages 967-991.
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Kirsten Cowan, Ana Javornik & Peilin Jiang. (2021) Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs. Psychology & Marketing 38:10, pages 1799-1813.
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Michele Russo. (2021) AR in the Architecture Domain: State of the Art. Applied Sciences 11:15, pages 6800.
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S.R. Nikhashemi, Helena H. Knight, Khaldoon Nusair & Cheng Boon Liat. (2021) Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services 60, pages 102464.
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Philipp A. Rauschnabel. (2021) Augmented reality is eating the real-world! The substitution of physical products by holograms. International Journal of Information Management 57, pages 102279.
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W Ramadhan, B Arifitama & S D H Permana. (2021) Mobile augmented reality for furniture visualization using Simultaneous Localization and Mapping (SLAM). IOP Conference Series: Materials Science and Engineering 1098:6, pages 062008.
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Maria Palazzo, Agostino Vollero & Alfonso Siano. (2020) From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector. International Journal of Bank Marketing 38:7, pages 1529-1552.
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Michel Wedel, Enrique Bigné & Jie Zhang. (2020) Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing 37:3, pages 443-465.
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Brian J d’Auriol. (2019) Open our visualization eyes, individualization: On Albrecht Dürer’s 1515 wood cut celestial charts. Information Visualization 19:2, pages 137-162.
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Chris Hinsch, Reto Felix & Philipp A. Rauschnabel. (2020) Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing. Journal of Retailing and Consumer Services 53, pages 101987.
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Tim Hilken, Debbie I. Keeling, Ko de Ruyter, Dominik Mahr & Mathew Chylinski. (2019) Seeing eye to eye: social augmented reality and shared decision making in the marketplace. Journal of the Academy of Marketing Science 48:2, pages 143-164.
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Rakshitha Kasun, L.G. Harsha Mahesh, Y.A.D.I. Yapa, S.M.S.D. Suwendra, Nuwan Kodagoda & Kushnara Suriyawansa. (2019) Zilla: An Animal Based Social Media Platform. Zilla: An Animal Based Social Media Platform.
Gerardo Reyes Ruiz, Alejandro Barragán-Ocaña, Hortensia Gómez Viquez & Marisol Hernández Hernández. 2019. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies 168 199 .

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