Journal of Promotion Management, Volume 25, Issue 4 (2019)

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Journal of Promotion Management, Volume 25, Issue 4 (2019)

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Original Articles

Article
The State of Augmented Reality Advertising Around The Globe: A Multi-Cultural Content Analysis
Yang Feng & Barbara Mueller
Pages: 453-475
Published online: 22 Mar 2018
AbstractforThe State of Augmented Reality Advertising Around The Globe: A Multi-Cultural Content Analysis | Full Text | References | PDF (728.7 KB) | EPUB
  • 3118 Views
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Article
Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions
Anshu Saxena Arora Associate Professor – Marketing & Saidat Abidemi Sanni
Pages: 476-499
Published online: 20 Mar 2018
AbstractforTen Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Antecedents and Consequences of Consumers' Attitude toward Social Commerce Sites
Nam-Hyun Um Ph.D., Assistant Professor
Pages: 500-519
Published online: 22 Mar 2018
AbstractforAntecedents and Consequences of Consumers' Attitude toward Social Commerce Sites | Full Text | References | PDF (787.9 KB) | EPUB
  • 1177 Views
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Article
The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions
Wen Zhao & Yoon-Joo Lee
Pages: 520-540
Published online: 22 Mar 2018
AbstractforThe Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions | Full Text | References | PDF (943.3 KB) | EPUB
  • 665 Views
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Article
The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption
Hyejin Kim, Keonyoung Park & John Eighmey
Pages: 541-569
Published online: 01 Jan 2019
AbstractforThe Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption | Full Text | References | PDF (2.1 MB) | EPUB
  • 349 Views
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Article
Social Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity
Fei Xue & Lijie Zhou
Pages: 570-588
Published online: 15 Oct 2018
AbstractforSocial Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity | Full Text | References | PDF (1.8 MB) | EPUB
  • 1253 Views
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Original Article

Article
Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent
Nathaniel J. Evans & Hyejin Bang
Pages: 589-608
Published online: 05 Sep 2018
AbstractforExtending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent | Full Text | References | PDF (1.5 MB) | EPUB
  • 1390 Views
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Original Articles

Article
A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility
Deborah A. Colton & Sharon P. Poploski
Pages: 609-630
Published online: 05 Sep 2018
AbstractforA Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility | Full Text | References | PDF (1.4 MB) | EPUB
  • 1139 Views
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