Citations (10)
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Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan, Nakul Gangadharan & Poongkundran Thamaraiselvan. (2023) Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal. Journal of Promotion Management 29:6, pages 759-790.
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Achint Nigam. (2022) Online Gaming and OTT Consumption: An Exploratory Study of Generation Z. Journal of Promotion Management 28:4, pages 420-442.
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Wei-Hung Hsiao, Yu-Hsiu Lin & Ing-Long Wu. (2022) ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY. Journal of Organizational Computing and Electronic Commerce 32:1, pages 45-68.
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Faseeha Zafar & Adnan Sarwar. (2021) Influence of fashion blogs on technology-driven behaviour of millennial. International Journal of Fashion Design, Technology and Education 14:3, pages 366-374.
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Jay Trivedi & Ramzan Sama. (2020) The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce 19:1, pages 103-124.
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Simon Manyiwa*. (2020) Impact of Dance in Advertisements on Emotional Attachment Towards the Advertised Brand: Self-Congruence Theory. Journal of Promotion Management 26:1, pages 144-161.
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Articles from other publishers (4)
Krunal K. Punjani & Kala Mahadevan. (2021) Transitioning to online learning in higher education: Influence of Awareness of COVID-19 and Self-Efficacy on Perceived Net Benefits and Intention. Education and Information Technologies 27:1, pages 291-320.
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Krunal K. Punjani & V.V. Ravi Kumar. (2021) Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth. Journal of Advances in Management Research 18:5, pages 738-757.
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Claudia Wilhelm, Helena Stehle & Hanne Detel. (2020) Digital visibility and the role of mutual interaction expectations: Reframing the journalist–audience relationship through the lens of interpersonal communication. New Media & Society 23:5, pages 1004-1021.
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Luis F. Rios-Pino, José E. Mejía-Perea & Eliana E. Gallardo-Echenique. 2021. Information Technology and Systems. Information Technology and Systems
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