https://orcid.org/0000-0002-8750-9656
Citations (22)
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Alexander Garcia-Davalos & Jorge Garcia-Duque. (2023) A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps. Journal of Promotion Management 29:8, pages 1104-1137.
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Fang Liu, H. Paul LeBlanc$suffix/text()$suffix/text(), Ali Kanso & Richard Nelson. (2023) Improving the media mix: how promotional products enhance advertising impact. Journal of Marketing Communications 29:6, pages 577-596.
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Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa & Justin Paul. (2023) Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising 52:4, pages 613-632.
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Ivan-Damir Anić, Ivana Kursan Milaković, Mirela Mihić & Nicoletta Corrocher. (2023) Purchase Intention in Mobile Commerce in Croatia: The Attribution Theory Perspective and the Role of Consumer Innovativeness. Journal of Promotion Management 29:2, pages 182-204.
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Sandra Maria Correia Loureiro & Ricardo Godinho Bilro. (2022) The Role of Commitment Amongst Tourists and Intelligent Virtual Assistants. Journal of Promotion Management 28:2, pages 175-188.
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Ting (Tina) Li, Fang Liu & Geoffrey N. Soutar. (2021) Experiences and value perceptions of an ecotourism trip – an empirical study of outbound Chinese tourists. Tourism Recreation Research 46:3, pages 333-344.
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Juanyi Liu, Fang Liu & Dave (David) Webb. Examining the effectiveness of a tourism–agriculture co-marketing alliance: an empirical study of fit and fit priming. Tourism Recreation Research 0:0, pages 1-17.
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Articles from other publishers (15)
Juanyi Liu (Sunny), Fang Liu & David Webb. (2023) Can agrifood products generate tourist desire to visit a place? An empirical study of image transfer and self-congruity. Journal of Destination Marketing & Management 30, pages 100794.
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Venkateswarlu Nalluri, Richard G. Mayopu & Long-Sheng Chen. (2023) Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a Fuzzy mixed approach. Journal of Modelling in Management.
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Bastiantama Iva Adeline, Hamada Nesya Natalie Kay, Garry Wei-Han Tan, Pei-San Lo, Lee-Yen Chaw & Keng-Boon Ooi. (2023) A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry?. Telematics and Informatics 79, pages 101953.
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João Guerreiro, Sandra Maria Correia Loureiro & Carolina Ribeiro. (2022) Advertising acceptance via smart speakers. Spanish Journal of Marketing - ESIC 26:3, pages 286-308.
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Kenneth Fu Xian Ho, Fang Liu, Liudmila Tarabashkina & Thierry Volery. (2022) Cross-cultural differences in consumers' attention to food labels. British Food Journal 124:12, pages 4888-4904.
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Guo Wu, Jiangqin Yang & Qiaoxi Hu. (2022) Research on factors affecting people’s intention to use digital currency: Empirical evidence from China. Frontiers in Psychology 13.
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Yajuan Wang, Zhanghua Zhou, Chonghuan Xu & Songsong Zhao. (2022) The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism. Frontiers in Psychology 13.
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Sercan HATİPOĞLU & Müjde AKSOY. (2021) HİZMET ATMOSFERİ, ALGILANAN DEĞER VE MÜŞTERİ MEMNUNİYETİ İLİŞKİSİ: KONAKLAMA SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMA. Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi 4:2, pages 70-102.
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Mariko I. Ito & Takaaki Ohnishi. (2021) Co-occurrence network of TV advertisements revealing Japanese lifestyle. Applied Network Science 6:1.
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Müjde AKSOY & Sercan HATİPOĞLU. (2021) KONAKLAMA İŞLETMELERİNDE MÜŞTERİNİN ROLÜ: MÜŞTERİ KATILIMININ HİZMET KALİTESİ, ALGILANAN DEĞER VE MÜŞTERİ MEMNUNİYETİ ÜZERİNDEKİ ETKİSİ. Yönetim ve Ekonomi Araştırmaları Dergisi.
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Ndeye Astou Manel Fall, Fatou Diop-Sall & Ingrid Poncin. (2021) Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives. Journal of Services Marketing 35:7, pages 901-917.
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Tat-Huei Cham, Boon Liat Cheng & Caryn Kar Yan Ng. (2020) Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders. Young Consumers 22:1, pages 28-67.
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Bharath Ramkumar, Hongjoo Woo & Naeun (Lauren) Kim. (2021)
The
cross‐cultural
effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services
. Corporate Social Responsibility and Environmental Management 28:4, pages 1254-1269.
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Syed Hassan Raza, Adamu Abbas AdamuEmenyeonu C. OgadimmaAmna Hasnain. (2020) The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation. Journal of Creative Communications 15:3, pages 318-341.
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Julie Bilby, Mike Reid, Linda Brennan & Jiemiao Chen. (2021) Tiers and Fears: An Investigation of the Impact of City Tiers and Uncertainty Avoidance on Chinese Consumer Response to Creative Advertising. Australasian Marketing Journal 28:4, pages 332-348.
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