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Journal of Promotion Management
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Volume 25, Issue 7

Journal of Promotion Management

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Journal of Promotion Management, Volume 25, Issue 7 (2019)

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Journal of Promotion Management, Volume 25, Issue 7 (2019)

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Original Articles

Article

The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility

Jin Kyun Lee, Ki-Young Lee & Mikyoung Kim

Pages: 935-958

Published online: 08 May 2019

AbstractforThe Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility | Full Text | References | PDF (1.9 MB) | EPUB

1212 Views
7 CrossRef citations
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Article

The Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns

Tracy Harmon-Kizer

Pages: 959-982

Published online: 01 Jul 2019

AbstractforThe Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns | Full Text | References | PDF (2.6 MB) | EPUB

549 Views
3 CrossRef citations
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Article

Promotional Framing of Green Products: Mediating Role of Sale Proneness

Avinash Tripathi & Neeraj Pandey

Pages: 983-1008

Published online: 08 May 2019

AbstractforPromotional Framing of Green Products: Mediating Role of Sale Proneness | Full Text | References | PDF (1.9 MB) | EPUB

575 Views
8 CrossRef citations
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Article

Positive versus negative comparison in advertisements: the affect priming perspective

Linwan Wu & Taylor Jing Wen

Pages: 1009-1027

Published online: 08 May 2019

AbstractforPositive versus negative comparison in advertisements: the affect priming perspective | Full Text | References | PDF (1.9 MB) | EPUB

571 Views
1 CrossRef citations
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Article

Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising

Fang Liu, Ali Kanso, Yong Zhang & Doina Olaru

Pages: 1028-1058

Published online: 02 Jul 2019

AbstractforCulture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising | Full Text | References | PDF (2.2 MB) | EPUB

1797 Views
22 CrossRef citations
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Article

RETRACTED ARTICLE: Attention-Grabbing Power of Branded vs. Unbranded Packaging

Pages: 1059-1086

Published online: 07 May 2019

First Page PreviewforRETRACTED ARTICLE: Attention-Grabbing Power of Branded vs. Unbranded Packaging | PDF (2.6 MB)

439 Views
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Erratum

Correction

Correction to: Ertz M., et al. Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers

Page: x

Published online: 05 Jan 2018

CitationforCorrection to: Ertz M., et al. Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers | Full Text | PDF (137.2 KB) | EPUB

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