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Journal of Promotion Management Volume 26, 2020 - Issue 3
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Original Articles

Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory

Lewen WeiDonald P. Bellisario College of Communications, Pennsylvania State University, State College, PA, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-4387-2779
ORCID Icon,
Jin KangDonald P. Bellisario College of Communications, Pennsylvania State University, State College, PA, USA
&
Mike SchmierbachDonald P. Bellisario College of Communications, Pennsylvania State University, State College, PA, USAORCID Iconhttp://orcid.org/0000-0002-2765-2602
ORCID Icon
Pages 322-349 | Published online: 11 Dec 2019

Citations (3)

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Read on this site (2)

Ying Cheng & Xiaodi Yan. (2023) Effects of nostalgic messages on ad persuasiveness: a meta-analysis. International Journal of Advertising 42:2, pages 263-287.
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Trang P. Tran, Tiffany M. Blanchflower & Chien-Wei (Wilson) Lin. (2022) Examining the effects of Facebook’s personalized advertisements on brand love. Journal of Marketing Theory and Practice 0:0, pages 1-20.
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Articles from other publishers (1)

Lara Stocchi, Malcolm Wright & Rachel Fuller. (2021) The impact of autobiographical memory on brand retrieval and purchase intention. Journal of Consumer Behaviour 20:5, pages 1140-1152.
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