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Journal of Promotion Management
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Volume 26, Issue 3

Journal of Promotion Management

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Journal of Promotion Management, Volume 26, Issue 3 (2020)

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Journal of Promotion Management, Volume 26, Issue 3 (2020)

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Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Volume 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008-2009 Vol 13, 2007 Vol 12, 2005-2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2001 Vol 5, 1999-2000 Vol 4, 1997 Vol 3, 1996 Vol 2, 1994-1995 Vol 1, 1992-1993

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Article

Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost

Juliana Christino, Thais Silva, Luiz Rodrigo Moura & Luiz Henrique Fonseca

Pages: 301-321

Published online: 08 Dec 2019

AbstractforAntecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost | Full Text | References | PDF (1.4 MB) | EPUB

1231 Views
10 CrossRef citations
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Article

Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory

Lewen Wei, Jin Kang & Mike Schmierbach

Pages: 322-349

Published online: 11 Dec 2019

AbstractforMemory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory | Full Text | References | PDF (2.6 MB) | EPUB

2569 Views
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Article

The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study

Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Juan Pablo Boeira

Pages: 350-371

Published online: 14 Jan 2020

AbstractforThe Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study | Full Text | References | PDF (1.6 MB) | EPUB

477 Views
7 CrossRef citations
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Article

Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions

Preeti Nayal & Neeraj Pandey

Pages: 372-395

Published online: 05 Jan 2020

1020 Views
14 CrossRef citations
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Article

Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects

Guanxiong Huang

Pages: 396-433

Published online: 09 Dec 2019

AbstractforPlatform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects | Full Text | References | PDF (5.5 MB) | EPUB

591 Views
5 CrossRef citations
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Article

The Effects of Consumers’ Media Exposure, Attention, and Credibility on Pro-environmental Behaviors

Jinhee Lee & Moonhee Cho

Pages: 434-455

Published online: 09 Dec 2019

AbstractforThe Effects of Consumers’ Media Exposure, Attention, and Credibility on Pro-environmental Behaviors | Full Text | References | PDF (1.5 MB) | EPUB

1468 Views
15 CrossRef citations
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