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Journal of Promotion Management Volume 26, 2020 - Issue 6
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Original Articles

U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving

Hyuk Jun CheongUniversity of Scranton, Scranton, Pennsylvania, USAORCID Iconhttp://orcid.org/0000-0003-1858-7455
ORCID Icon &
Sufyan Mohammed-BakshUniversity of Scranton, Scranton, Pennsylvania, USACorrespondence[email protected]
Pages 893-910 | Published online: 29 Mar 2020

Citations (7)

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Hyuk Jun Cheong & Sufyan Mohammed-Baksh. (2021) Purchase Situations and Information-Seeking in Brand-Related User-Generated Content. Journal of Promotion Management 27:5, pages 740-764.
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Articles from other publishers (6)

Ing. Dušan Mladenović, Ing. Nia Todua & Nataša Pavlović-Höck. (2023) Understanding individual psychological and behavioral responses during COVID-19: application of Stimulus-Organism-Response model. Telematics and Informatics, pages 101966.
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Ahmad Alghamdi, Natalia Beloff & Martin White. 2023. Intelligent Systems and Applications. Intelligent Systems and Applications 475 492 .
Nisha Nair, Patturaja Selvaraj & Ranjeet Nambudiri. (2022) Culture and COVID-19: Impact of Cross-Cultural Dimensions on Behavioral Responses. Encyclopedia 2:3, pages 1210-1224.
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Poompak Kusawat & Surat Teerakapibal. (2022) Cross-cultural electronic word-of-mouth: a systematic literature review. Spanish Journal of Marketing - ESIC.
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Mladenović Dušan, Rrustemi Visar, Martin Sebastian, Kalia Prateek & Chawdhary Rahul. (2022) Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies. MUNI ECON Working Papers:2.
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Anh Dang & David Raska. (2021) National cultures and their impact on electronic word of mouth: a systematic review. International Marketing Review.
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