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Journal of Promotion Management Volume 27, 2021 - Issue 1
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Articles

Key Image Attributes to Elicit Likes and Comments on Instagram

Maria Elena Aramendia-MunetaUniversidad Pública de Navarra, Pamplona, Spain; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-6167-3194
ORCID Icon,
Cristina Olarte-PascualUniversidad de La Rioja, Logroño, SpainORCID Iconhttp://orcid.org/0000-0002-9853-0266
ORCID Icon &
Andrea Ollo-LópezUniversidad Pública de Navarra, Pamplona, Spain; ORCID Iconhttp://orcid.org/0000-0002-6724-4187
ORCID Icon
Pages 50-76 | Published online: 24 Aug 2020

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Abolfazl Siyamiyan Gorji, Fernando Almeida-García & Pere Mercadé Melé. (2023) Analysis of the projected image of tourism destinations on photographs: the case of Iran on Instagram. Anatolia 34:2, pages 144-162.
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Mohammad Sadegh Gholamhosseinzadeh, Jean-Michel Chapuis & Jean-Marc Lehu. (2023) Tourism netnography: how travel bloggers influence destination image. Tourism Recreation Research 48:2, pages 188-204.
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Ho Young Yoon & Seung-Chul Yoo. (2023) Finding tourism niche on image-based social media: Integrating computational methods. Journal of Vacation Marketing.
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Naiara Martinicorena-Goñi & Maria Elena Aramendia-Muneta. 2023. Social Media and Online Consumer Decision Making in the Fashion Industry. Social Media and Online Consumer Decision Making in the Fashion Industry 114 141 .
Ofrit Kol & Sabina Lissitsa. (2023) Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites. Information Technology & People.
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Tian Cui, Pakhee Kumar & Scott Allan Orr. (2023) Connecting characteristics of social media activities of a heritage organisation to audience engagement. Digital Applications in Archaeology and Cultural Heritage 28, pages e00253.
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Christiane M. Büttner, Fanny Lalot & Selma C. Rudert. (2023) Showing with whom I belong: The desire to belong publicly on social media. Computers in Human Behavior 139, pages 107535.
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Joshua Woods, Matthew Hartwell, Leah Oldham & Stephanie House-Niamke. (2023) Centering the Self, Doing the Sport, and Being the Brand: The Self-Branding of Lifestyle Athletes on Instagram. International Journal of Sport Communication, pages 1-9.
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Cristian Buzeta, Patrick De Pelsmacker & Nathalie Dens. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII) 1 22 .
Fajar Kusnadi Kusumah Putra & Rob Law. 2022. Tourism Marketing in Southeast and East Asia. Tourism Marketing in Southeast and East Asia 39 53 .
Paul Strickland & Kim M. Williams. (2022) The adoption of smart industry 4.0 app technology and harnessing e-WOM in the wine industry caused by a global pandemic: a case study of the Yarra Valley in Australia. Journal of Hospitality and Tourism Insights.
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Yunhwan Kim. (2022) #Nomask on Instagram: Exploring Visual Representations of the Antisocial Norm on Social Media. International Journal of Environmental Research and Public Health 19:11, pages 6857.
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Diana Hauser, Antonia Leopold, Roman Egger, Hasini Ganewita & Leonie Herrgessell. (2022) Aesthetic perception analysis of destination pictures using #beautifuldestinations on Instagram. Journal of Destination Marketing & Management 24, pages 100702.
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Yunhwan Kim & Sunmi Lee. (2022) #ShoutYourAbortion on Instagram: Exploring the Visual Representation of Hashtag Movement and the Public’s Responses. SAGE Open 12:2, pages 215824402210933.
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Erdal Arslan & İnci Oya CoşkunErdal Arslan & İnci Oya Coşkun. 2022. Identity Construction and Tourism Consumption. Identity Construction and Tourism Consumption 63 136 .
Isaac Taberner & Albert Juncà. (2021) Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram. Sustainability 13:21, pages 12255.
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Joanne Yu & Roman Egger. (2021) Color and engagement in touristic Instagram pictures: A machine learning approach. Annals of Tourism Research 89, pages 103204.
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Kathyane Clemente Cabral Dos Santos & Andre Falcao Durão. (2021) @Descubrapernambuco: um estudo sobre o engajamento online do consumidor no Instagram oficial do estado. Podium Sport Leisure and Tourism Review 10:1, pages 187-210.
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Yoojin Han & Hyunsoo Lee. (2021) Lifestyle Experiences: Exploring Key Attributes of Lifestyle Hotels Using Instagram User-Created Contents in South Korea. Sustainability 13:5, pages 2591.
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