Journal of Promotion Management, Volume 27, Issue 1 (2021)

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Journal of Promotion Management, Volume 27, Issue 1 (2021)

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Articles

Article
Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users
Yoo Jin Chung & Eunice Kim
Pages: 1-26
Published online: 19 Aug 2020
AbstractforPredicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users | Full Text | References | PDF (1.9 MB) | EPUB
  • 1987 Views
  • 16 CrossRef citations
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Article
Dialogic Communication and Thought Leadership: Twitter Use by Public Relations Agencies in the United States
Patrick D. Thelen, Katy L. Robinson, Cen April Yue & Rita Linjuan Men
Pages: 27-49
Published online: 24 Aug 2020
AbstractforDialogic Communication and Thought Leadership: Twitter Use by Public Relations Agencies in the United States | Full Text | References | PDF (1.7 MB) | EPUB
  • 1125 Views
  • 4 CrossRef citations
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Article
Key Image Attributes to Elicit Likes and Comments on Instagram
Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual & Andrea Ollo-López
Pages: 50-76
Published online: 24 Aug 2020
AbstractforKey Image Attributes to Elicit Likes and Comments on Instagram | Full Text | References | PDF (2.1 MB) | EPUB
  • 2839 Views
  • 19 CrossRef citations
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Article
Perceived Impact of Promotional Support: Issues and Scale
Harindranath R. M.Bharadhwaj Sivakumaran
Pages: 77-102
Published online: 19 Aug 2020
AbstractforPerceived Impact of Promotional Support: Issues and Scale | Full Text | References | PDF (1.8 MB) | EPUB
  • 196 Views
  • 3 CrossRef citations
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Article
The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model
Pranay Verma
Pages: 103-132
Published online: 23 Aug 2020
AbstractforThe Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model | Full Text | References | PDF (2.5 MB) | EPUB
  • 5388 Views
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Article
Gender and Celebrity Scandals: A Cross-Cultural Examination on Celebrity Endorsement
Jianping Coco Huang
Pages: 133-150
Published online: 24 Aug 2020
AbstractforGender and Celebrity Scandals: A Cross-Cultural Examination on Celebrity Endorsement | Full Text | References | PDF (1.5 MB) | EPUB
  • 2198 Views
  • 5 CrossRef citations
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Article
Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia
Dariyoush Jamshidi & Alireza Rousta
Pages: 151-176
Published online: 27 Sep 2020
AbstractforBrand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia | Full Text | References | PDF (1.7 MB) | EPUB
  • 1561 Views
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Article
The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy
Mikyeung Bae
Pages: 177-209
Published online: 20 Aug 2020
AbstractforThe Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy | Full Text | References | PDF (2.4 MB) | EPUB
  • 1287 Views
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