Citations (26)
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Nilesh Arora, Meghna Rana & Sanjeev Prashar. (2023) Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness. Journal of Promotion Management 29:4, pages 535-568.
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Muhammad Farrukh Abid, Junaid Siddique, Amir Gulzar, Amjad Shamim, Imran Bashir Dar & Aimen Zafar. (2023) Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services. Journal of Promotion Management 29:3, pages 305-337.
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Gina Pipoli de Azambuja, Gustavo Rodríguez Peña & Enver Tarazona Vargas. (2023) Marketing of Happiness: The Role of Customer Loyalty on Happiness. Journal of Promotion Management 29:2, pages 228-258.
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Inês Santos do Carmo, Susana Marques & Álvaro Dias. (2022) The Influence of Experiential Marketing on Customer Satisfaction and Loyalty. Journal of Promotion Management 28:7, pages 994-1018.
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Amit Shankar. (2022) Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of Promotion Management 28:4, pages 443-466.
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Mudita Sinha & Mallika Srivastava. (2022) Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers. Journal of Promotion Management 28:4, pages 467-486.
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Tafazal Kumail, Marzouq Ayed Al Qeed, Asad Aburumman, Syed Mudasser Abbas & Farah Sadiq. (2022) How Destination Brand Equity and Destination Brand Authenticity Influence Destination Visit Intention: Evidence from the United Arab Emirates. Journal of Promotion Management 28:3, pages 332-358.
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Sandra Maria Correia Loureiro & Ricardo Godinho Bilro. (2022) The Role of Commitment Amongst Tourists and Intelligent Virtual Assistants. Journal of Promotion Management 28:2, pages 175-188.
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Articles from other publishers (18)
Basant Hassan Ali, Nadia Elaref & Omneya Mokhtar Yacout. (2022) The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction. International Review on Public and Nonprofit Marketing 20:4, pages 875-903.
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Mitra Meijani, Alireza Rousta & Dariyoush Jamshidi. (2023) Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products?. South Asian Journal of Marketing 4:2, pages 93-109.
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Ramesh Shrestha, Rajan Kadel & Bhupesh Kumar Mishra. (2023) A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry. Decision Analytics Journal, pages 100306.
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Sumedha Chauhan, Yuvraj Gajpal, Bindu Bhardwaj, Poonam Kumar, Sandeep Goyal, Xiankai Yang & Amit Kumar Bhardwaj. (2023) Examining Consumers' Behavioral Intentions Towards Online Home Services Applications. Journal of Global Information Management 31:1, pages 1-26.
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Hasan Yousef Aljuhmani, Hamzah Elrehail, Pelin Bayram & Tariq Samarah. (2022) Linking social media marketing efforts with customer brand engagement in driving brand loyalty. Asia Pacific Journal of Marketing and Logistics 35:7, pages 1719-1738.
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Rajesh Anantharaman, Sanjeev Prashar & Sai Vijay Tata. (2022) Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty. Benchmarking: An International Journal 30:2, pages 361-381.
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Imran Khan & Mobin Fatma. (2023) Understanding the Influence of CPE on Brand Image and Brand Commitment: The Mediating Role of Brand Identification. Sustainability 15:3, pages 2291.
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Bang Nguyen-Viet. (2022) The impact of green marketing mix elements on green customer based brand equity in an emerging market. Asia-Pacific Journal of Business Administration 15:1, pages 96-116.
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Paula Rodrigues, Ana Pinto Borges & Ana Sousa. (2021) Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands. EuroMed Journal of Business 17:4, pages 634-651.
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Elizabeth Serra, Mariana de Magalhães, Rui Silva & Galvão Meirinhos. (2022) How Market Orientation Impacts Customer’s Brand Loyalty and Buying Decisions. Journal of Risk and Financial Management 15:8, pages 357.
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Gökhan Akel. 2022. Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices. Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
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Sadia Shaheen, Seemab Chaman & Sehar Zulfiqar. 2022. Antecedents and Outcomes of Employee-Based Brand Equity. Antecedents and Outcomes of Employee-Based Brand Equity
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Zijing He. (2022) Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity. Frontiers in Psychology 13.
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Jian-Hao Huang, Ling-Ge Chen, Yan-Xia Ma & Sun-Yu Gao. (2022) The Relationship Between Parental Satisfaction and Parental Loyalty in Kindergartens: The Mediating Role of Parental Trust and Parental Relationship Commitment. Frontiers in Psychology 13.
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Ala' Omar Dandis, Mohammad Badi’ Al Haj Eid, Robin Robin & Nathalie Wierdak. (2021) An empirical investigation of the factors affecting customer lifetime value. International Journal of Quality & Reliability Management 39:4, pages 910-935.
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Ahmet KIRMIZIBİBER & Emel YILDIZ. (2021) Marka Boyutlarının Marka Evangelizmine EtkisiThe Effect of Brand Dimensions on Brand Evangelism. The Journal of International Scientific Researches 6:3, pages 299-315.
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Gisela Demo, Karla Coura, Fernanda Scussel & Graziela Azevedo. (2021) How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale. Sustainability 13:10, pages 5635.
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Takumi Kato. (2021) Factors of loyalty across corporate brand images, products, dealers, sales staff, and after-sales services in the automotive industry. Procedia Computer Science 192, pages 1411-1421.
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