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Communication Studies Volume 51, 2000 - Issue 3
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Original Articles

The persuasive effects of statistical evidence in the presence of exemplars

Franklin J. Boster Professor in the Department of Communication, Michigan State University, 567 Communication Arts and Sciences Building, East Lansing, MI, 48824–1212 Phone: (517) 355–1514 Fax: (517) 355–1514 E-mail: [email protected]
,
Kenzie A. Cameron Assistant Professor in the Department of Speech Communication, University of Georgia
,
Shelly Campo Assistant Professor in the Communication Department, Cornell University
,
Wen‐Ying Liu Assistant Professor at Shih Hsin University, Taipei, Taiwan
,
Janet K. Lillie Visiting Assistant Professor in the Department of Communication, Michigan State University
,
Esther M. Baker Director of Public Relations for the College of Agriculture and Life Sciences, Cornell University
&
Kimo Ah Yun Visiting Assistant Professor at the University of Washington
 show all
Pages 296-306 | Published online: 22 May 2009

Citations (23)

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David E. Clementson & Michael J. Beatty. (2023) Effects of narratives and parasocial interaction on consumer behavioral intentions. Communication Research Reports 40:4, pages 169-180.
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D. E. Bergan, R. M. Reynolds & D. Totzkay. (2022) Inferential reasoning ability moderates the influence of mediated exemplars on risk perception. Atlantic Journal of Communication 0:0, pages 1-19.
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Daniel Bergan & Heysung Lee. (2019) Media Credibility and the Base Rate Fallacy. Journal of Broadcasting & Electronic Media 63:2, pages 195-210.
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Jiyeon So, Se-Hoon Jeong & Yoori Hwang. (2017) Which Type of Risk Information to Use for Whom? Moderating Role of Outcome-Relevant Involvement in the Effects of Statistical and Exemplified Risk Information on Risk Perceptions. Journal of Health Communication 22:4, pages 304-311.
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Bing Han & Edward L. Fink. (2012) How Do Statistical and Narrative Evidence Affect Persuasion?: The Role of Evidentiary Features. Argumentation and Advocacy 49:1, pages 39-58.
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Rhonda Gibson, Coy Callison & Dolf Zillmann. (2011) Quantitative Literacy and Affective Reactivity in Processing Statistical Information and Case Histories in the News. Media Psychology 14:1, pages 96-120.
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Kathryn Greene, Shelly Campo & SmitaC. Banerjee. (2010) Comparing Normative, Anecdotal, and Statistical Risk Evidence to Discourage Tanning Bed Use. Communication Quarterly 58:2, pages 111-132.
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Dolf Zillmann, Coy Callison & Rhonda Gibson. (2009) Quantitative Media Literacy: Individual Differences in Dealing with Numbers in the News. Media Psychology 12:4, pages 394-416.
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Shelly Campo & Kenzie A. Cameron. (2006) Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern. Health Communication 19:3, pages 209-219.
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Shelly Campo , Kenzie A. Cameron, Dominique Brossard & M. Somjen Frazer. (2004) Social norms and expectancy violation theories: assessing the effectiveness of health communication campaigns. Communication Monographs 71:4, pages 448-470.
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M. Sean Limon & DeanC. Kazoleas. (2004) A comparison of exemplar and statistical evidence in reducing counter‐arguments and responses to a message. Communication Research Reports 21:3, pages 291-298.
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Shelly Campo, Dominique Brossard, M. Somjen Frazer, Timothy Marchell, Deborah Lewis & Janis Talbot. (2003) Are Social Norms Campaigns Really Magic Bullets? Assessing the Effects of Students' Misperceptions on Drinking Behavior. Health Communication 15:4, pages 481-497.
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MichaelT. Stephenson, WilliamL. Benoit & DavidA. Tschida. (2001) Testing the mediating role of cognitive responses in the elaboration likelihood model. Communication Studies 52:4, pages 324-337.
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Articles from other publishers (10)

Christina Peter & Kathleen Beckers. (2022) Vox pops vs. poll results—effects of consonant and dissonant displays of public opinion in news coverage. International Journal of Public Opinion Research 34:3.
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Tim Kaiser, Inga Mögling, Matthias Feldmann, Alfons Hamm & Eva-Lotta Brakemeier. (2022) Fostering compliance with physical distancing by interactive feedback in the context of the COVID-19 pandemic: A web-based randomized controlled trial. Internet Interventions 28, pages 100545.
Crossref
Jason C. Coronel, Matthew B. O’Donnell, Elizabeth C. Beard, Roy H. Hamilton & Emily B. Falk. (2019) Evaluating Didactic and Exemplar Information: Noninvasive Brain Stimulation Reveals Message-Processing Mechanisms. Communication Research 49:2, pages 268-295.
Crossref
Xiaoxia Cao & Jie Xu. (2022) Seeing is Believing: The Impacts of Visual Exemplars on American Young Adults’ Reactions to Anti-Prescription Opioid Campaigns. Journal of Drug Education 50:3-4, pages 67-83.
Crossref
Benjamin Krämer & Johanna Schindler. (2018) Media Effects on Bystander Intervention: The Role of Exemplification, Framing, Risk Perception, and Motivations. Journal of Interpersonal Violence 36:11-12, pages NP5699-NP5726.
Crossref
Traci H. Freling, Zhiyong Yang, Ritesh Saini, Omar S. Itani & Ryan Rashad Abualsamh. (2020) When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias. Organizational Behavior and Human Decision Processes 160, pages 51-67.
Crossref
Benjamin Krämer & Christina Peter. (2020) Exemplification Effects: A Meta-Analysis. Human Communication Research 46:2-3, pages 192-221.
Crossref
Hans‐Bernd Brosius & Christina Peter. 2017. The International Encyclopedia of Media Effects. The International Encyclopedia of Media Effects 1 9 .
Coy Callison, Rhonda Gibson & Dolf Zillmann. (2013) Effects of Differences in Numeric Ability on the Perception of Adversity Risk to Others and Self. Journal of Media Psychology 25:2, pages 95-104.
Crossref
정민희 & 조수영. (2012) Effects of Empathic Expression and Concrete Compensation on Audiences' Response to an Apology of the Company in Crisis Situations. Journal of Public Relations 16:4, pages 165-212.
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