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Original Articles

A Functional Analysis of Presidential Direct Mail Advertising

Pages 203-225 | Published online: 19 Aug 2006

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Read on this site (4)

Hayley J. Cole & Joshua Hawthorne. (2013) Issue Ownership Trends and Tensions in 2008: Obama, the Transformative Democrat?. Argumentation and Advocacy 50:2, pages 72-88.
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Lynda Lee Kaid. (2012) Political Advertising as Political Marketing: A Retro-Forward Perspective. Journal of Political Marketing 11:1-2, pages 29-53.
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LeAnnM. Brazeal & WilliamL. Benoit. (2008) Issue Ownership in Congressional Campaign Television Spots. Communication Quarterly 56:1, pages 17-28.
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WilliamL. Benoit. (2007) Own Party Issue Ownership Emphasis in Presidential Television Spots. Communication Reports 20:1, pages 42-50.
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Articles from other publishers (6)

T. Allen Berthold, Taylor Olsovsky & Michael Schramm. (2021) Direct Mailing Education Campaign Impacts on the Adoption of Grazing Management Practices. Journal of Contemporary Water Research & Education 174:1, pages 45-60.
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William L. Benoit. (2019) A Functional Analysis of Visual and Verbal Symbols in Presidential Campaign Posters, 1828-2012. Presidential Studies Quarterly 49:1, pages 4-22.
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William L. Benoit. (2017) A Functional Analysis of 2016 Direct Mail Advertising in Ohio. American Behavioral Scientist 61:5, pages 481-492.
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Barbara J. Chambers & Shannon L. Bichard. (2012) Public Opinion on YouTube. International Journal of E-Politics 3:2, pages 1-15.
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William L. BenoitMark J. Glantz, Anji L. Phillips, Leslie A. Rill, Corey B. Davis, Jayne R. Henson & Leigh Anne Sudbrock. (2011) Staying “On Message”: Consistency in Content of Presidential Primary Campaign Messages Across Media. American Behavioral Scientist 55:4, pages 457-468.
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William L. Benoit. (2006) Retrospective Versus Prospective Statements and Outcome of Presidential Elections. Journal of Communication 56:2, pages 331-345.
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