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Communication Studies Volume 64, 2013 - Issue 3
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Original Articles

Incidental Affect and Message Processing: Revisiting the Competing Hypotheses

Lijiang Shen Department of Communication, University of GeorgiaCorrespondence[email protected]
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Pages 337-352 | Published online: 14 Apr 2013

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Justin Robert Keene, Annie Lang & Travis Loof. (2019) Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems. Media Psychology 22:3, pages 501-525.
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Linwan Wu & Taylor Jing Wen. (2019) Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements. International Journal of Advertising 38:2, pages 296-315.
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Lijiang Shen & Su-yeun Seung. (2018) On Measures of Message Elaboration in Narrative Communication. Communication Quarterly 66:1, pages 79-95.
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Steven Bellman, Brooke Wooley & Duane Varan. (2016) Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software. Journal of Advertising 45:1, pages 72-77.
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Aparna Sundar, Frank R. Kardes & Scott A. Wright. (2015) The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising. Journal of Advertising 44:4, pages 375-387.
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