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Journal of Business-to-Business Marketing Volume 20, 2013 - Issue 1
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Original Articles

Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships

Jari Salo Department of Marketing, Oulu Business School, University of Oulu, Oulu, FinlandCorrespondence[email protected]
&
Robert Wendelin Business Development Manager, Scania AB, Södertälje, Sweden
Pages 1-19 | Published online: 21 Feb 2013

Citations (10)

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Read on this site (2)

Jing Chen & Wenkai Zhou. (2022) Drivers of salespeople’s AI acceptance: what do managers think?. Journal of Personal Selling & Sales Management 42:2, pages 107-120.
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Rocío Rodríguez, Carmen Otero-Neira & Göran Svensson. (2021) Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning. Journal of Business-to-Business Marketing 28:4, pages 395-420.
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Articles from other publishers (8)

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro & Pedro Souto. (2023) A systematic review of customer behavior in business-to-business markets and agenda for future research. Journal of Business & Industrial Marketing 38:13, pages 122-142.
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Ralph Kauffman & Lucille Pointer. (2021) Impact of digital technology on velocity of B2B buyer-supplier relationship development. Journal of Business & Industrial Marketing 37:7, pages 1515-1529.
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Jari Salo, Teck Ming Tan & Hannu Makkonen. (2020) Digitalization of the buyer–seller relationship in the steel industry. Journal of Business & Industrial Marketing 36:7, pages 1229-1245.
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Marta Massi, Michel Rod & Daniela Corsaro. (2020) Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems. Journal of Business & Industrial Marketing 36:2, pages 337-354.
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Ilkka Ojansivu, Jan Hermes & Sari Laari-Salmela. (2020) Business relationships in the industrial network literature: Three approaches and their underlying assumptions. Industrial Marketing Management 87, pages 181-195.
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Margherita Pagani & Catherine Pardo. (2017) The impact of digital technology on relationships in a business network. Industrial Marketing Management 67, pages 185-192.
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Yun Wang, Michel Rod, Shaobo Ji & Qi Deng. (2017) Social media capability in B2B marketing: toward a definition and a research model. Journal of Business & Industrial Marketing 32:8, pages 1125-1135.
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Jari Salo, Giuseppe Pedeliento & Robert Wendelin. 2015. Trends and Innovations in Marketing Information Systems. Trends and Innovations in Marketing Information Systems 107 128 .

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