Journal of Business-to-Business Marketing, Volume 20, Issue 1 (2013)

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Journal of Business-to-Business Marketing, Volume 20, Issue 1 (2013)

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Original Articles

Article
Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships
Jari Salo & Robert Wendelin
Pages: 1-19
Published online: 21 Feb 2013
AbstractforLongitudinal Analysis of Digital Bonding in Buyer–Seller Relationships | Full Text | References | PDF (234.7 KB)
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Article
Learning-Oriented Sales Management Control: The Case of a Pharmaceutical Company
Makoto Matsuo, Katsuo Hayakawa & Katsuyoshi Takashima
Pages: 21-31
Published online: 21 Feb 2013
AbstractforLearning-Oriented Sales Management Control: The Case of a Pharmaceutical Company | Full Text | References | PDF (168.7 KB)
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Article
Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination
Spiros Gounaris & Nektarios Tzempelikos
Pages: 33-50
Published online: 21 Feb 2013
AbstractforKey Account Management Orientation and Its Implications: A Conceptual and Empirical Examination | Full Text | References | PDF (242.8 KB)
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