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Journal of Business-to-Business Marketing Volume 21, 2014 - Issue 2
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The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models

Armando Luis VieiraUniversity of Aveiro—DEGEI/GOVCOPP, Campus Universitario de Santiago, Aveiro, PortugalCorrespondence[email protected]
,
Heidi WinklhoferNottingham University Business School, Nottingham, UK
&
Christine EnnewNottingham University Business School, Nottingham, UK
Pages 85-110 | Published online: 23 May 2014

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Silke Bambauer-Sachse & Thomas Helbling. (2022) Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?. Journal of Business-to-Business Marketing 29:1, pages 1-18.
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Ronit Segal Hirshberg & Aviv Shoham. (2017) A behavioral model of international channel relationships. Journal of Business-to-Business Marketing 24:4, pages 257-282.
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Kun-Hsi Liao. (2016) Impact of Traditional Chinese Culture on Business-to-Business Relationship Marketing and Service Firm Performance. Journal of Business-to-Business Marketing 23:4, pages 277-291.
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Articles from other publishers (9)

Flevy Lasrado, Park Thaichon & Munyaradzi W. Nyadzayo. (2022) Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions. Journal of Business & Industrial Marketing 38:5, pages 1055-1086.
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Chris LeachChris Leach. 2022. How to Save the FMCG Industry. How to Save the FMCG Industry 47 85 .
Chen Qian, Stefan Seuring & Ralf Wagner. (2020) Reviewing interfirm relationship quality from a supply chain management perspective. Management Review Quarterly 71:3, pages 625-650.
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Werner Krings, Roger Palmer & Alessandro Inversini. (2021) Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management 93, pages 174-186.
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Neale O’ Connor, Paul Benjamin Lowry & Horst Treiblmaier. (2020) Interorganizational cooperation and supplier performance in high-technology supply chains. Heliyon 6:3, pages e03434.
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Alina Popa, Shahrazad Hadad, Robert Paiusan & Marian Nastase. (2018) A New Method for Agricultural Market Share Assessment. Sustainability 11:1, pages 88.
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Elvira A. Pyanikova, Anna E. Kovaleva & Mariya A. Zaikina. 2018. Emerging Issues in the Global Economy. Emerging Issues in the Global Economy 333 340 .
Armando Luis Vieira & Carlos Costa. (2016) Business relations in hospitality: A structural model applied to the corporate segment. Revista Perspectiva Empresarial 3:1, pages 93-107.
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Saeed Samiee, Brian R. Chabowski & G. Tomas M. Hult. (2015) International Relationship Marketing: Intellectual Foundations and Avenues for Further Research. Journal of International Marketing 23:4, pages 1-21.
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