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Journal of Business-to-Business Marketing Volume 21, 2014 - Issue 2
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Articles

Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers

Mai T. T. NguyenIndependent Researcher, Sydney, Australia
,
Nigel J. BarrettSchool of Marketing, University of Technology, Sydney, Australia
&
Tho D. NguyenUEH-UWS DBA Program, International School of Business, University of Economics Ho Chi Minh City, Vietnam;School of Business, University of Western Sydney, AustraliaCorrespondence[email protected] [email protected]
Pages 111-122 | Published online: 23 May 2014

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Shuzhong Ma, Yuting Shen & Chao Fang. (2023) Can data flow provisions facilitate trade in goods and services? —Analysis based on the TAPED database. The Journal of International Trade & Economic Development 0:0, pages 1-26.
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Rexford Attah‐Boakye, Kweku Adams, Honglan Yu & Adebayo Serge Francois Koukpaki. (2022) Eco‐environmental footprint and value chains of technology multinational enterprises operating in emerging economies. Strategic Change 31:1, pages 99-116.
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Ruey-Jer “Bryan” Jean, Daekwan Kim, Kevin Zheng Zhou & S. Tamer Cavusgil. (2021) E-platform use and exporting in the context of Alibaba: A signaling theory perspective. Journal of International Business Studies 52:8, pages 1501-1528.
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Juan Piñeiro-Chousa, M. Ángeles López-Cabarcos & Domingo Ribeiro-Soriano. (2021) The influence of financial features and country characteristics on B2B ICOs’ website traffic. International Journal of Information Management 59, pages 102332.
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Zachary Williams, Jason E. Lueg, Tyler Hancock & Sean P. Goffnett. (2019) Positioning through B2B carrier signals: Understanding how service quality is communicated via websites. Industrial Marketing Management 81, pages 54-64.
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Nguyen Dinh Tho. (2017) Using signals to evaluate the teaching quality of MBA faculty members. Education + Training 59:3, pages 292-304.
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