Citations (7)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
Jianxin Sun, Baolong Ma & Li Zhao. (2023) Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use. Journal of Business-to-Business Marketing 0:0, pages 1-25.
Read now
Read now
Intekhab (Ian) Alam. (2021) Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development. Journal of Business-to-Business Marketing 28:4, pages 321-345.
Read now
Read now
Kaouther Kooli, Nektarios Tzempelikos & Mohamad Yassine Hammouda. (2021) The Influence of B to B Firms Use of Multiple Social Media Platforms on Relationship Sales Performance: An Institutional Perspective. Journal of Business-to-Business Marketing 28:2, pages 105-123.
Read now
Read now
Pável Reyes-Mercado & Karla Barajas-Portas. (2020) Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models. Journal of Business-to-Business Marketing 27:4, pages 407-417.
Read now
Read now
Articles from other publishers (3)
Rosa Maria Dangelico, Valerio Schiaroli & Luca Fraccascia. (2022) Is Covid‐19 changing sustainable consumer behavior? A survey of Italian consumers. Sustainable Development 30:6, pages 1477-1496.
Crossref
Crossref
Nishant Kumar Tiwary, Rishi Kant Kumar, Shagun Sarraf, Prashant Kumar & Nripendra P. Rana. (2021) Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward. Journal of Business Research 131, pages 121-139.
Crossref
Crossref
Tuan Trong Luu. (2021) Activating salesperson resilience during the COVID-19 crisis: The roles of employer event communication and customer demandingness. Industrial Marketing Management 96, pages 18-34.
Crossref
Crossref