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Journal of Business-to-Business Marketing
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Volume 26, Issue 3-4

Journal of Business-to-Business Marketing

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Cover image for Journal of Business-to-Business Marketing, Volume 26, Issue 3-4, 2019

Journal of Business-to-Business Marketing, Volume 26, Issue 3-4 (2019)

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Journal of Business-to-Business Marketing, Volume 26, Issue 3-4 (2019)

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Preface

Introduction

Innovation in Business-to-Business Marketing

Nektarios Tzempelikos, Kaouther Kooli & J. David Lichtenthal

Pages: 229-232

Published online: 01 May 2019

First Page PreviewforInnovation in Business-to-Business Marketing | Full Text | References | PDF (390.3 KB) | EPUB

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Articles

Article

Innovation in Sustainability Initiatives through Reverse Channels

Suraksha Gupta, Michael Czinkota & Sena Ozdemir

Pages: 233-243

Published online: 17 May 2019

AbstractforInnovation in Sustainability Initiatives through Reverse Channels | Full Text | References | PDF (957.6 KB) | EPUB

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Article

What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?

Kaouther Kooli, Nektarios Tzempelikos, Pantea Foroudi & Seif Mazahreh

Pages: 245-264

Published online: 09 May 2019

AbstractforWhat Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites? | Full Text | References | PDF (1.3 MB) | EPUB

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Article

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation

Tim Hughes & Mario Vafeas

Pages: 265-280

Published online: 09 May 2019

AbstractforMarketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation | Full Text | References | PDF (1.1 MB) | EPUB

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Article

Adoption of Big Data Technology for Innovation in B2B Marketing

Len Tiu Wright, Robin Robin, Merlin Stone & Dr Eleni Aravopoulou

Pages: 281-293

Published online: 16 May 2019

AbstractforAdoption of Big Data Technology for Innovation in B2B Marketing | Full Text | References | PDF (1.4 MB) | EPUB

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Article

Mobile Tech: Superfood or Super Fad of Creative Business?

Pages: 295-318

Published online: 09 May 2019

AbstractforMobile Tech: Superfood or Super Fad of Creative Business? | Full Text | References | PDF (1.9 MB) | EPUB

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Article

Co-Creating with Intermediaries: Understanding Their Power and Interest

Nathalia C Tjandra, John Ensor & John R Thomson

Pages: 319-339

Published online: 07 May 2019

AbstractforCo-Creating with Intermediaries: Understanding Their Power and Interest | Full Text | References | PDF (1.5 MB) | EPUB

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Article

Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies

Maria Palazzo, Agostino Vollero, Pantea Foroudi & Alfonso Siano

Pages: 341-355

Published online: 07 May 2019

AbstractforEvaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies | Full Text | References | PDF (1.1 MB) | EPUB

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