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Journal of Business-to-Business Marketing Volume 26, 2019 - Issue 3-4
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Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation

Tim HughesBristol Business School, University of the West of England, Bristol, UKCorrespondence[email protected]
&
Mario VafeasBristol Business School, University of the West of England, Bristol, UK
Pages 265-280 | Published online: 09 May 2019

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Read on this site (2)

Tyler Milfeld & Eric Haley. (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment. Journal of Current Issues & Research in Advertising 43:1, pages 26-46.
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Ahsan Naeem Lone, Amrul Asraf Mohd-Any & Noor Akma Mohd Salleh. (2021) Social Media Agencies and Clients: A Resource Integration Approach. Journal of Business-to-Business Marketing 28:4, pages 369-394.
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Articles from other publishers (9)

Wenhui Liang. (2023) The Current State of Digital Marketing in China's Beauty Industry and The Targeted Strategies. Journal of Education, Humanities and Social Sciences 16, pages 148-154.
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Marco Cioppi, Ilaria Curina, Barbara Francioni & Elisabetta Savelli. (2023) Digital transformation and marketing: a systematic and thematic literature review. Italian Journal of Marketing 2023:2, pages 207-288.
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O. Omelianenko, V. Omelyanenko, O. Kudrina, I. Zihunova, D. Kostyrko & S. Lytvynenko. (2023) Digital Strategies of Service Sector Enterprises: Promising B2B Decisions. Digital Strategies of Service Sector Enterprises: Promising B2B Decisions.
Ozge Yasar & Tulay Korkusuz Polat. (2022) A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process. Sustainability 14:24, pages 16407.
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Sascha Kraus, Susanne Durst, João J. Ferreira, Pedro Veiga, Norbert Kailer & Alexandra Weinmann. (2022) Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management 63, pages 102466.
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Raghu Nandan Chawla & Praveen Goyal. (2021) Emerging trends in digital transformation: a bibliometric analysis. Benchmarking: An International Journal 29:4, pages 1069-1112.
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Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández & Ana-Belén Bastidas-Manzano. 2022. Case Based Research in Tourism, Travel, Hospitality and Events. Case Based Research in Tourism, Travel, Hospitality and Events 255 275 .
Federica Ceccotti & Maria Vernuccio. 2021. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce 225 235 .
Olena Omelyanenko. (2019) NETWORK FACTOR OF INFORMATION AND ANALYTICAL SUPPORT OF INNOVATION DEVELOPMENT STRATEGIES. Black Sea Economic Studies:47.
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