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Marketing Education Review Volume 5, 1995 - Issue 1
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Original Articles

Using Executive Briefings in Marketing Simulations

Frank Alpert
Pages 25-32 | Published online: 09 Oct 2015

Citations (5)

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Read on this site (4)

Lawrence M. Lamont. (2001) Enhancing Student and Team Learning with Interactive Marketing Simulations. Marketing Education Review 11:1, pages 45-55.
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James W. Bovinet. (2000) Interdisciplinary Teaching Combined with Computer-Based Simulation: A Descriptive Model. Marketing Education Review 10:3, pages 53-62.
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John M. Zych. (1997) Adding Case Materials to Reinforce the Realism in Marketing Simulations. Marketing Education Review 7:1, pages 51-61.
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Scott D. Johnson, Denise M. Johnson & Peggy A. Golden. (1996) Enhancing Perceived Learning within the Simulated Marketing Environment. Marketing Education Review 6:2, pages 1-9.
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Articles from other publishers (1)

Ronald J. Elcombe & James W. Bovinet. (1999) Computer Simulation and an Interdisciplinary Approach for Advertising and Public Relations Courses. Journal of Advertising Education 3:1, pages 17-24.
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