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Original Articles

Using Executive Briefings in Marketing Simulations

Pages 25-32 | Published online: 09 Oct 2015

References

  • American Association of Collegiate Schools of Business (1992), “Achieving Quality and Continuous Improvement Through Self-Evaluation and Peer Review: Standards for Business and Accounting Accreditation,” St. Louis: AACSB.
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  • Cadotte, Ernest (1990), The Market Place: A Strategic Marketing Simulation, Homewood, IL: Irwin.
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  • Curtis, Dan, Jerry Winsor, and Ronald Stephens (1989), “National Preferences in Business and Communication Education,” Communication Education, 38 (January), 6–14.
  • Kinnear, Thomas (1992), Panelist at a special session on microcomputers in marketing education, American Marketing Association Summer Educator’s Conference, Chicago.
  • McDaniel, Carl (1992), “Effective Teaching: Moving to Higher Order Levels of Learning,” American Marketing Association Teaching Effectiveness Workshop, Chicago.
  • Senge, Peter (1990), The Fifth Discipline: Mastering the Five, Practices of the Learning Organization, New York: Bantam, Doubleday, and Dale.

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