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Original Articles

Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course

Pages 9-18 | Published online: 09 Oct 2015

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (11)

Lynn Vos. (2013) Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints. Journal of Teaching in International Business 24:2, pages 81-106.
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Sheranne Fairley & B. David Tyler. (2009) Cultural Learning through a Sport Tourism Experience: The Role of the Group. Journal of Sport & Tourism 14:4, pages 273-292.
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Glenda Crosling, Ron Edwards & Bill Schroder. (2008) Internationalizing the curriculum: the implementation experience in a Faculty of Business and Economics. Journal of Higher Education Policy and Management 30:2, pages 107-121.
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Matti Aistrich, Massoud M. Saghafi & Don Sciglimpaglia. (2006) Ivory Tower or Real World: Do Educators and Practitioners See the Same World?. Marketing Education Review 16:3, pages 73-80.
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VictoriaL. Crittenden & ElizabethJ. Wilson. (2006) Content, Pedagogy, and Learning Outcomes in the International Marketing Course. Journal of Teaching in International Business 17:1-2, pages 81-101.
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Robert Zimmer, StephenK. Koernig & Scott Greene. (2005) Teaching of the International Component in the Introductory Marketing Course. Journal of Teaching in International Business 16:1, pages 25-49.
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RichardT. Hise, Jong-Kuk Shin, Moshe Davidow, John Fahy, Roberto Solano-Mendez & Lisa Troy. (2004) A Cross Cultural Analysis of the Geographical Knowledge of U.S., Irish, Israeli, Mexican, and South Korean Business School Students. Journal of Teaching in International Business 15:3, pages 7-26.
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Timothy A. Manuel, Nader H. Shooshtari, Maureen J. Fleming & Susan Selig Wallwork. (2001) Internationalization of the Business Curriculum at U.S. Colleges and Universities. Journal of Teaching in International Business 12:3, pages 43-70.
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Richard T. Hise, Moshe Davidow & Lisa Troy. (2000) Global Geographical Knowledge of Business Students. Journal of Teaching in International Business 11:4, pages 1-22.
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Alma Mintu-Wimsatt. (1999) Learning from Students' Perceptions of International Business. Journal of Teaching in International Business 10:3-4, pages 99-112.
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Robert C. Erffmeyer & Jamal A. Al-Khatib. (1997) Students’ Study Abroad Experiences: Gaijin in Japan. Marketing Education Review 7:1, pages 63-69.
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Articles from other publishers (5)

Erdener Kaynak & Jr SchermerhornAlma Mintu-Wimsatt. 2021. Teaching and Program Variations in International Business. Teaching and Program Variations in International Business 99 112 .
Victoria L. Crittenden, Laura Bucks, Katherine Fleming & Elizabeth J. Wilson. 2015. Marketing, Technology and Customer Commitment in the New Economy. Marketing, Technology and Customer Commitment in the New Economy 7 7 .
Maribel Blasco. (2009) Cultural Pragmatists? Student Perspectives on Learning Culture at a Business School. Academy of Management Learning & Education 8:2, pages 174-187.
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Wesley H. Jones. (2016) Over the Wall: Experiences with Multicultural Literacy. Journal of Marketing Education 25:3, pages 231-240.
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Irvine ClarkeIIIIII & Theresa B. Flaherty. (2016) Teaching Internationally: Matching Part-Time MBA Instructional Tools to Host Country Student Preferences. Journal of Marketing Education 24:3, pages 233-242.
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