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Marketing Education Review Volume 6, 1996 - Issue 3
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Original Articles

Evaluating Entry-Level Sales Applicants: An Application of Policy Capturing by Collegiate Recruiters

Chuck Tomkovick
,
Robert C. Erffmeyer
&
Gregg Hietpas
Pages 29-40 | Published online: 09 Oct 2015

Citations (11)

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Read on this site (3)

James Boles, Brian Rutherford & Terry Loe. (2019) DO STUDENTS AND FACULTY UNDERSTAND RECRUITER CRITERIA FOR FRONT-LINE SALES POSITIONS?. Marketing Education Review 29:4, pages 236-241.
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Joseph Chapman, Stacey Schetzsle & Russell Wahlers. (2016) An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students. Marketing Education Review 26:1, pages 45-50.
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Doyeon Won, Gonzalo Bravo & Cindy Lee. (2013) Careers in collegiate athletic administration: hiring criteria and skills needed for success. Managing Leisure 18:1, pages 71-91.
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Articles from other publishers (8)

Shannon Cummins, James W. Peltier, Nadia Pomirleanu, James Cross & Rob Simon. (2015) Evaluating Educational Practices for Positively Affecting Student Perceptions of a Sales Career. Journal of Marketing Education 37:1, pages 25-35.
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James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross & Rob Simon. (2014) A Parsimonious Instrument for Predicting Students’ Intent to Pursue a Sales Career. Journal of Marketing Education 36:1, pages 62-74.
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Shannon Cummins, James W. Peltier, Robert Erffmeyer & Joel Whalen. (2013) A Critical Review of the Literature for Sales Educators. Journal of Marketing Education 35:1, pages 68-78.
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Christopher D. Hopkins, Mary Anne Raymond & Les Carlson. (2011) Educating Students to Give Them a Sustainable Competitive Advantage. Journal of Marketing Education 33:3, pages 337-347.
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Mary Anne Raymond, Les Carlson & Christopher D. Hopkins. (2016) Do Perceptions of Hiring Criteria Differ for Sales Managers and Sales Representatives? Implications for Marketing Education. Journal of Marketing Education 28:1, pages 43-55.
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Chuck Tomkovick. (2016) Ten Anchor Points for Teaching Principles of Marketing. Journal of Marketing Education 26:2, pages 109-115.
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Mark R. Young & J. William Murphy. (2016) Integrating Communications Skills into the Marketing Curriculum: A Case Study. Journal of Marketing Education 25:1, pages 57-70.
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Charles R. Duke. (2016) Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance. Journal of Marketing Education 24:3, pages 203-217.
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