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Special Issue Introduction

Change and Growth: Advances in the Use of Cases in Marketing

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Steven A. Samaras, Cheryl L. Adkins & Charles D. White. (2022) Developing critical thinking skills: Simulations vs. cases. Journal of Education for Business 97:4, pages 270-276.
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Anthony R. Bowrin. (2008) Petroleum Services Enterprises Limited (PSEL): A Case in Financial Reporting and Analysis. Accounting Education 17:4, pages 369-384.
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Jane Z. Sojka & Mark S. B. Fish. (2008) Brief In-Class Role Plays: An Experiential Teaching Tool Targeted to Generation Y Students. Marketing Education Review 18:1, pages 25-31.
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Lewis Hershey & Steven Walker. (2006) Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class. Marketing Education Review 16:2, pages 45-57.
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Mary Margaret Weber & Delaney J. Kirk. (2000) Teaching Teachers to Teach Cases: It's Not What You Know, It's What You Ask. Marketing Education Review 10:2, pages 59-67.
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Articles from other publishers (4)

Eddie Rhee. (2018) Teaching Community-Based Learning Course in Retailing Management. Journal of Marketing Education 40:1, pages 47-55.
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Marcin Awdziej. 2018. Business Education and Ethics. Business Education and Ethics 1402 1421 .
Marcin Awdziej. 2017. Case Studies as a Teaching Tool in Management Education. Case Studies as a Teaching Tool in Management Education 244 263 .
Janel Bloch & Sandra E. Spataro. (2014) Cultivating Critical-Thinking Dispositions Throughout the Business Curriculum. Business and Professional Communication Quarterly 77:3, pages 249-265.
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