Marketing Education Review, Volume 9, Issue 3 (1999)

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Marketing Education Review, Volume 9, Issue 3 (1999)

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Original Articles

Article
From the Executive Editor
Buddy LaForge
Page: V
Published online: 09 Oct 2015
CitationforFrom the Executive Editor | PDF (48.5 KB)
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Special Issue Introduction

Article
Change and Growth: Advances in the Use of Cases in Marketing
Charles T. Crespy, David W. Rosenthal, James M. Stearns & Special Issue Editors
Pages: 1-3
Published online: 09 Oct 2015
AbstractforChange and Growth: Advances in the Use of Cases in Marketing | References | PDF (453.1 KB)
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Original Articles

Article
The Application of Shareholder Value Analysis to the Marketing Strategy Case
Van Miller & Robert Hoover
Pages: 5-14
Published online: 09 Oct 2015
AbstractforThe Application of Shareholder Value Analysis to the Marketing Strategy Case | References | PDF (1.4 MB)
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Article
The Facilitation and use of Student Teams in the Case Analysis Process
Victoria L. Crittenden, William F. Crittenden & Jon M. Hawes
Pages: 15-23
Published online: 09 Oct 2015
AbstractforThe Facilitation and use of Student Teams in the Case Analysis Process | References | PDF (1.2 MB)
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Article
Oral Case Exams in Marketing: Enhancing and Evaluating Communication and Problem-Solving Skills
Sheri Bridges
Pages: 25-30
Published online: 09 Oct 2015
AbstractforOral Case Exams in Marketing: Enhancing and Evaluating Communication and Problem-Solving Skills | References | PDF (865 KB)
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Article
Using an Intensive Living Case in Graduate Marketing Courses: Experiences from an International Project
Debbie Thorne LeClair & Barbara Stöttinger
Pages: 31-40
Published online: 09 Oct 2015
AbstractforUsing an Intensive Living Case in Graduate Marketing Courses: Experiences from an International Project | References | PDF (1.4 MB)
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Article
Using Programmed Branching to Automate Interactive Cases on the Web
Robert S. Owen
Pages: 41-60
Published online: 09 Oct 2015
AbstractforUsing Programmed Branching to Automate Interactive Cases on the Web | References | PDF (1.7 MB)
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