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Marketing Education Review Volume 9, 1999 - Issue 3
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Original Articles

Using Programmed Branching to Automate Interactive Cases on the Web

Robert S. Owen
Pages 41-60 | Published online: 09 Oct 2015

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Read on this site (2)

Kirby O. Jones & Craig A. Kelley. (2003) Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met. Marketing Education Review 13:1, pages 81-89.
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Mark R. Young. (2002) Experiential Learning=Hands-On+Minds-On. Marketing Education Review 12:1, pages 43-51.
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Articles from other publishers (3)

Abeer A. Mahrous Ahmed Anis Ahmed. (2009) A Cross-Cultural Investigation of Students’ Perceptions of the Effectiveness of Pedagogical Tools. Journal of Studies in International Education 14:3, pages 289-306.
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Sarath A. Nonis, Gail I. Hudson, Melodie J. Philhours & Joe K. Teng. (2005) Changes in college student composition and implications for marketing education: revisiting predictors of academic success. Journal of Business Research 58:3, pages 321-329.
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Irvine ClarkeIIIIII & Theresa B. Flaherty. (2016) Teaching Internationally: Matching Part-Time MBA Instructional Tools to Host Country Student Preferences. Journal of Marketing Education 24:3, pages 233-242.
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