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Marketing Education Review Volume 16, 2006 - Issue 1
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Original Articles

You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods

Scott Smith
&
Dan Fisher
Pages 75-78 | Published online: 09 Oct 2015

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Read on this site (3)

Natalie T. Wood & Caroline Muñoz. (2021) UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNING. Marketing Education Review 31:1, pages 14-25.
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Qin Sun, Yann Abdourazakou & Thomas J. Norman. (2017) LearnSmart, adaptive teaching, and student learning effectiveness: An empirical investigation. Journal of Education for Business 92:1, pages 36-43.
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Qin Sun & Gopala Ganesh. (2014) Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness. Journal of Education for Business 89:7, pages 337-345.
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Articles from other publishers (2)

Alfonso Valdez Cervantes & Ana Dolores Franco Valdez. (2020) EXPERIMENTATION IN THE BUSINESS SCHOOL: A RESEARCH MODEL. Journal of Management and Business Education 3:3, pages 193-213.
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Ana Dolores Franco Valdez & Alfonso Valdez Cervantes. (2018) Retailing Laboratory: Delivering Skills Through Experiential Learning. Journal of Marketing Education 40:1, pages 17-30.
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