Marketing Education Review, Volume 16, Issue 1 (2006)

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Marketing Education Review, Volume 16, Issue 1 (2006)

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Original Articles

Article
From the Editor
Pookie Sautter
Page: iii
Published online: 09 Oct 2015
CitationforFrom the Editor | PDF (134.9 KB)
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Article
From the Guest Editor
Catharine Curran-Kelly
Page: iii
Published online: 09 Oct 2015
CitationforFrom the Guest Editor | PDF (134.9 KB)
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Article
Student Authored Cases: Combining Benefits of Traditional and Live Case Methods of Instruction
Douglas J. Lincoln
Pages: 1-7
Published online: 09 Oct 2015
AbstractforStudent Authored Cases: Combining Benefits of Traditional and Live Case Methods of Instruction | References | PDF (837 KB)
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Article
Enhancing Reflective Learning through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays
Conor Carroll
Pages: 9-13
Published online: 09 Oct 2015
AbstractforEnhancing Reflective Learning through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays | References | PDF (473 KB)
  • 265 Views
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Article
Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model
Chad R. Allred & Michael J. Swenson
Pages: 15-21
Published online: 09 Oct 2015
AbstractforUsing Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model | References | PDF (1.1 MB)
  • 99 Views
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Article
As Seen on TV, and Now in a Marketing Classroom Near You: The Infomercial
Glen H. Brodowsky & George Belch
Pages: 23-27
Published online: 09 Oct 2015
AbstractforAs Seen on TV, and Now in a Marketing Classroom Near You: The Infomercial | References | PDF (529.1 KB)
  • 39 Views
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Article
Teaching Acknowledgement Practice Using the Internet-Based Plagiarism Detection Service
Jerry Kirkpatrick
Pages: 29-33
Published online: 09 Oct 2015
AbstractforTeaching Acknowledgement Practice Using the Internet-Based Plagiarism Detection Service | References | PDF (494.8 KB)
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Article
Building Skills with Professional Activity Reports
Jon M. Hawes & Linda M. Foley
Pages: 35-40
Published online: 09 Oct 2015
AbstractforBuilding Skills with Professional Activity Reports | References | PDF (609.9 KB)
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Article
Meeting AACSB Assessment Requirements through Peer Evaluations and Rankings in a Capstone Marketing Class
Timothy W. Aurand & Sally A. Wakefield
Pages: 41-46
Published online: 09 Oct 2015
First Page PreviewforMeeting AACSB Assessment Requirements through Peer Evaluations and Rankings in a Capstone Marketing Class | References | PDF (541.3 KB)
  • 35 Views
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Article
Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics
Linda Ferrell & Mark A Buchanan
Pages: 47-51
Published online: 09 Oct 2015
AbstractforTorch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics | References | PDF (588 KB)
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Article
It's a Small World after All: Cross-Cultural Collaborative Exercises
Caroline Lego Muñoz, Natalie T. Wood & Helene Cherrier
Pages: 53-57
Published online: 09 Oct 2015
AbstractforIt's a Small World after All: Cross-Cultural Collaborative Exercises | References | PDF (556.4 KB)
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Article
Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach
Leyland F. Pitt & Michael J. Page
Pages: 59-62
Published online: 09 Oct 2015
AbstractforGrading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach | References | PDF (390 KB)
  • 28 Views
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Article
Teaching Web-Based International-Marketing-Research through the Creation of a Global Hedge Fund
Mark Peterson
Pages: 63-69
Published online: 09 Oct 2015
AbstractforTeaching Web-Based International-Marketing-Research through the Creation of a Global Hedge Fund | References | PDF (682.3 KB)
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Article
A View from the Other Side: Customer Behavior from the Retailer's Perspective
Angela D'Auria Stanton
Pages: 71-74
Published online: 09 Oct 2015
AbstractforA View from the Other Side: Customer Behavior from the Retailer's Perspective | References | PDF (545.8 KB)
  • 24 Views
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Article
You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods
Scott Smith & Dan Fisher
Pages: 75-78
Published online: 09 Oct 2015
AbstractforYou Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods | References | PDF (549.5 KB)
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Article
An Opportunity to Remind Students of the Value of a Liberal Arts Education: Integrating Liberal Arts into an Advertising Course
Deborah Skinner & Diana Lawson
Pages: 79-84
Published online: 09 Oct 2015
AbstractforAn Opportunity to Remind Students of the Value of a Liberal Arts Education: Integrating Liberal Arts into an Advertising Course | References | PDF (749 KB)
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Article
Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool
Kevin J. Shanahan, Charles M. Hermans & Diana L. Haytko
Pages: 85-90
Published online: 09 Oct 2015
AbstractforOvercoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool | References | PDF (780.6 KB)
  • 43 Views
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Article
Building Confidence in Creativity: MBA Students
Laurel Anderson
Pages: 91-96
Published online: 09 Oct 2015
AbstractforBuilding Confidence in Creativity: MBA Students | References | PDF (864.6 KB)
  • 300 Views
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Article
The Project Management Plan: Improving Team Process and Performance
Debbie Thorne McAlister
Pages: 97-103
Published online: 09 Oct 2015
AbstractforThe Project Management Plan: Improving Team Process and Performance | References | PDF (806.4 KB)
  • 1153 Views
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Article
Running a Micro Business in Marketing Class: Experiential Learning Right out of the Gate
Robert M. Peterson & Douglas E. Albertson
Pages: 105-109
Published online: 09 Oct 2015
AbstractforRunning a Micro Business in Marketing Class: Experiential Learning Right out of the Gate | References | PDF (637.9 KB)
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