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Original Articles

An Opportunity to Remind Students of the Value of a Liberal Arts Education: Integrating Liberal Arts into an Advertising Course

Pages 79-84 | Published online: 09 Oct 2015

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Catherine McCabe & Katherine M. Grant. (2007) Making Marketing History: an Interdisciplinary Team Teaching Approach. Marketing Education Review 17:1, pages 15-20.
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Adrianna Smell & Josh Packard. (2019) Minding the Gap: Using an Applied Research Center to Improve Student Learning. Journal of Applied Social Science 13:1, pages 58-73.
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