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Marketing Education Review Volume 16, 2006 - Issue 1
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Original Articles

Running a Micro Business in Marketing Class: Experiential Learning Right out of the Gate

Robert M. Peterson
&
Douglas E. Albertson
Pages 105-109 | Published online: 09 Oct 2015

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Read on this site (2)

Archana Kumar, Avinandan Mukherjee & John McGinnis. (2015) Who Wants to Be an E-tailpreneur? Experiences from an Electronic Retailing Course. Marketing Education Review 25:2, pages 117-128.
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Jeung-tai E. Tang, Tzung-I Tang & Chi-Hui Chiang. (2014) Blog learning: effects of users' usefulness and efficiency towards continuance intention. Behaviour & Information Technology 33:1, pages 36-50.
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Articles from other publishers (3)

Kristi F. Oshiro, Natasha Brison & Gregg Bennett. (2021) Personal branding project in a sport marketing class. Journal of Hospitality, Leisure, Sport & Tourism Education 28, pages 100308.
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Michael K. Rich & Darrell Bartholomew. (2010) Undergraduate research centers: simply a source of student employment or a model for supplementing rural university finances?. Journal of Business & Industrial Marketing 25:3, pages 172-176.
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Nina Diamond, Stephen K. KoernigZafar Iqbal. (2008) Uniting Active and Deep Learning to Teach Problem-Solving Skills. Journal of Marketing Education 30:2, pages 116-129.
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