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Marketing Education Review Volume 16, 2006 - Issue 2
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Original Articles

Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class

Lewis Hershey
&
Steven Walker
Pages 45-57 | Published online: 09 Oct 2015

Citations (3)

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Read on this site (1)

Marion L. Penn, Christine S. M. Currie, Kathryn A. Hoad & Frances A. O’Brien. (2016) The use of case studies in OR teaching. Higher Education Pedagogies 1:1, pages 16-25.
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Articles from other publishers (2)

Janel Bloch & Sandra E. Spataro. (2014) Cultivating Critical-Thinking Dispositions Throughout the Business Curriculum. Business and Professional Communication Quarterly 77:3, pages 249-265.
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Matthias Fink,Alexander Keßler,Judith Schmid,Katharina Stummer,. (2013) Learning by Almost Doing – Theoretische Argumente und empirische Ergebnisse zur Wirkung von Fallstudien in der Entrepreneurship-Ausbildung. ZfKE – Zeitschrift für KMU und Entrepreneurship 61:3, pages 173-196.
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