References
- Albers-Miller, Nancy D., Robert D. Straughan, and Penelope J. Prenshaw (2001), “Exploring Innovative Teaching Among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs,” Journal of Marketing Education, 23 (December), 249–259.
- Bloom, B. S. (1956), Taxonomy of Educational Objectives: The Classification of Educational Goals, New York: David McKay.
- Bonnici, Joseph and Harsh K. Luthar (1996), “Peer Evaluated Debates: Developing Oral Communication Skills Through Marketing Case Studies,” Marketing Education Review, 6 (Summer), 73–18.
- Bridges, Sheri (1999), “Oral Case Exams in Marketing: Enhancing and Evaluating Communication and Problem-Solving Skills,” Marketing Education Review, 9 (Fall), 25–30.
- Brown, Stephen, Lorna Stevens, and Pauline Maclaran (1999), “I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda,” Journal of Advertising, 28 (Spring), 11–24.
- Calder, Bobby J. and Alice M. Tybout (1987), “What Consumer Research is …” Journal of Consumer Research, 14 (June), 136–40.
- Celuch, Kevin and Mark Slama (2000), “Student Perceptions of a Marketing Course Taught with the Critical Thinking Approach,” Marketing Education Review, 10 (Spring), 57–64.
- Chapman, Randall G. (1995), “Current Case Study Presentations in MBA Marketing Courses,” Marketing Education Review, 5 (Spring), 53–59.
- Crespy, Charles T., David W. Rosenthal, and James M. Sterns (1999), “Change and Growth: Advances in the Use of Cases in Marketing,” Marketing Education Review, 9 (Fall), 1–3.
- Crittenden, Victoria L. and William F. Crittenden (2002), “Shorin-Ryu Karate Academy,” in Strategic Marketing Management Cases, 7th edition, D. Cravens, et al. (eds.), Irwin Publishing, 230–245.
- Crittenden, Victoria L., William F. Crittenden, and Jon M. Hawes (1999), “The Facilitation and Use of Student Teams in the Case Analysis Process,” Marketing Education Review, 9 (Fall), 15–24.
- Deighton, John, Daniel Romer, and Josh McQueen (1989), “Using Drama to Persuade,” Journal of Consumer Research, 16 (December), 335–343.
- Fish, Stanley (1980), Is There a Text in This Class? The Authority of Interpretative Communities, Cambridge, MA: Harvard University Press.
- Greiner, Larry E., Arvind Bhambri, and Thomas G. Cummings (2003), “Searching for a Strategy to Teach Strategy,” Academy of Management Learning and Education, 2 (December), 402–420.
- Gunn, Bruce (1978), “Perfecting the Self-Actualizing Case Method in Marketing Courses,” Proceedings of the Southern Marketing Association, Robert S. Franz, Robert M. Hopkins, and Al Toma, eds., 399–402.
- Heady, Ron and Mark Smith (2000), “Business Policy Case Content: A Fit with Theory and Practice?” Journal of Education for Business, 75 (January/February), 138–141.
- Henthorne, Tony L. and Michael S. LaTour (1988), “A Structured Approach to Gaming and Case Analysis,” Proceedings of the Southern Marketing Association, John H. Summey and Paul J. Hensel (eds.), 313–316.
- Hernandez, Sigfredo A. (2002), “Team Learning in a Marketing Principles Course: Cooperative Structures That Facilitate Active Learning and Higher Level Thinking,” Journal of Marketing Education, 24 (April), 73–85.
- Hirschman, Elizabeth C. (1999), “Applying Reader-Response Criticism to a Television Program,” in Advances in Consumer Research, 26, 549–554.
- Hirschman, Elizabeth C. (2003), “Men, Dogs, Guns, and Cars: The Semiotics of Rugged Individualism,” Journal of Advertising, 32 (Spring), 9–22.
- Kennedy, Ellen J., Leighton Lawton, and Erika Walker (2001), “The Case for Using Live Cases: Shifting the Paradigm in Marketing Education,” Journal of Marketing Education, 23 (August), 145–151.
- Klebba, Joanne M. (1999), “Structured Case Analysis: Maximize Experiential Learning in the Introductory MBA Marketing Course,” Proceedings of the Society for Marketing Advances, 141–146.
- Lundstrom, William J. and Clifford Scott (1989), “A Managerial Evaluation of the Case Method,” Proceedings of the Southern Marketing Association, Robert L. King (ed.), 289–292.
- Miller, Van and Robert Hoover (1999), “The Application of Share-holder Value Analysis to the Marketing Strategy Case,” Marketing Education Review, 9, (Fall), 5–14.
- O'Dell, William F., Andrew C. Ruppel, Robert H. Trent, and William J. Kehoe (1984), Marketing Decision Making: Analytic Framework and Cases, 3rd edition, Cincinnati: South-Western.
- Peterson, Robert M. (2001), “Course Participation: An Active Learning Approach Employing Student Documentation,” Journal of Marketing Education, 23 (December), 187–184.
- Peterson, Robin T. and Lakshmi Govindarajulu. (2003), “Historical Cases as Teaching Tools in Management Courses – An Appraisal,” Journal of Education for Business, 78 (January/February), 170–173.
- Long, Beverly Whitaker (1977), “Evaluating Performed Literature,” Studies in Interpretation, II, Esther Doyle and Virginia Hastings Floyd (eds.), Amsterdam, The Netherlands: Rodopi, 267–281.
- McQuarrie, Edward E. and David Glen Mick (1999), “Visual Rhetoric in Advertising: Text Interpretive, Experimental and Reader-Response Analyses,” Journal of Consumer Research, 26 (June), 37–54.
- Scribner, Lisa L., Thomas L. Baker, and Vince Howe (2003) “Efficacy of Group Projects in Support of Skill Acquisition: Student vs. Alumni Perceptions,” Marketing Education Review, 13 (Spring), 59–66.
- Scott, Linda M. (1994), “Images in Advertising: The Need for a Theory of Visual Rhetoric,” Journal of Consumer Research, 21 (September), 252–273.
- Solomon, Michael R. (2004), Consumer Behavior, 6th Edition, Upper Saddle River, NJ: Pearson/Prentice Hall, 34–37.
- Stern, Barbara B. (1988a), “Medieval Allegory: Roots of Advertising Strategy for the Mass Market,” Journal of Marketing, 52 (July), 84–94.
- Stern, Barbara B. (1988b), “How Does an Ad Mean? Language in Services Advertising,” Journal of Advertising, 17 (Summer), 3–14.
- Stern, Barbara B. (1989a), “Literary Explication: A Methodology for Consumer Research,” Interpretative Consumer Research, Elizabeth C. Hirschman (ed.), Chicago: Association for Consumer Research, 48–59.
- Stern, Barbara B. (1989b), “Literary Criticism and Consumer Research: Overview and Illustrative Analysis,” Journal of Consumer Research, 16 (December), 322–334.
- Stern, Barbara B. (1990), “Literary Criticism and the History of Marketing Thought: A New Perspective on ‘Reading’ Marketing Theory,” Journal of the Academy of Marketing Science, 18 (Fall), 329–336.
- Young, Mark R., Bruce R. Klemz, and J. William Murphy (2003), “Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior,” Journal of Marketing Education, 25 (August), 130–142.
- Weber, Mary Margaret and Delaney J. Kirk (2000), “Teaching Teachers to Teach Cases: It's Not What You Know, It's What You Ask,” Marketing Education Review, 10 (Summer), 59–68.