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Original Articles

The Pedagogical Efficacy of a Sales Management Simulation

Pages 37-46 | Published online: 12 Oct 2015

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

George D. Deitz, Alexa K. Fox & Joseph D. Fox. (2022) THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS. Marketing Education Review 32:1, pages 18-32.
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Debra A. Laverie, Ashley Hass & Corky Mitchell. (2022) Experiential Learning: A Study of Simulations as a Pedagogical Tool. Marketing Education Review 32:1, pages 3-17.
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Philip Tin Yun Lee, Michael Chau & Richard Wing Cheung Lui. (2021) The Role of Attitude toward Challenge in Serious Game Design. Journal of Computer Information Systems 61:4, pages 383-394.
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Sarah Fischbach, Seung Hwan (Mark) Lee & Maria Kandaurova. (2018) Sales Rock! Constructing product value: An anthropomorphizing classroom project. Journal of Education for Business 93:8, pages 430-435.
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Harri Jaskari & Minna-Maarit Jaskari. (2016) Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats. Marketing Education Review 26:3, pages 171-185.
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Erika Matulich, Raymond Papp & Diana L. Haytko. (2008) Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners. Marketing Education Review 18:1, pages 1-7.
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Articles from other publishers (23)

Cody W Wehlan & Amanda J Reinke. (2023) Reimagining Conflict Management Pedagogy through Fantastical Role-Play Simulations. International Studies Perspectives 24:2, pages 128-147.
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Hui-Yu Liang & Fei-Yan Liu. (2021) Instructional design based on Discrete-event simulation: provide a humanized and complete experiential learning cycle. Instructional design based on Discrete-event simulation: provide a humanized and complete experiential learning cycle.
Tibor Kiss & Roland Schmuck. (2020) A Longitudinal Study of the Skills and Attitudes Conveyed by Two Business Simulation Games in Pécs, Hungary. Simulation & Gaming 52:4, pages 435-464.
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Kimy Liu & Jon McFarland. (2021) Examining the Efficacy of Fishbowl Simulation in Preparing to Teach English Learners in Secondary Schools. Frontiers in Education 6.
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Roland Schmuck. (2021) Education and training of manufacturing and supply chain processes using business simulation games. Procedia Manufacturing 55, pages 555-562.
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Philip Hallinger & Ray Wang. (2020) Analyzing the intellectual structure of research on simulation-based learning in management education, 1960–2019: A bibliometric review. The International Journal of Management Education 18:3, pages 100418.
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Andrea M. Prado, Ronald Arce, Luis E. Lopez, Jaime García & Andy A. Pearson. (2019) Simulations Versus Case Studies: Effectively Teaching the Premises of Sustainable Development in the Classroom. Journal of Business Ethics 161:2, pages 303-327.
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Philip Hallinger, Jiafang Lu & Parinya Showanasai. 2019. The Wiley Handbook of Problem‐Based Learning. The Wiley Handbook of Problem‐Based Learning 483 506 .
Jason M. Riley & William A. Ellegood. (2018) Using Simulation to Teach Operations Management to First- and Continuing-Generation Students. International Journal of Business Analytics 5:2, pages 57-72.
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Pongpisit Huyakorn, Paola Rizzi & Hidehiko Kanegae. 2018. Intersections in Simulation and Gaming. Intersections in Simulation and Gaming 276 291 .
Albert Caruana, Antonella La Rocca & Ivan Snehota. (2016) Learner Satisfaction in Marketing Simulation Games. Journal of Marketing Education 38:2, pages 107-118.
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Richard W. C. Lui, Philip T. Y. Lee & Vincent T. Y. Ng. (2015) Design and Evaluation of PMS: A Computerized Simulation Game for Software Project Management. The Computer Games Journal 4:1-2, pages 101-121.
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Benjamin Blackford & Tiebing Shi. (2015) The relationship between business simulations in capstone management courses and standardized test scores. The International Journal of Management Education 13:1, pages 84-94.
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Kerri-Ann L. Kuhn, Rebekah Russell-Bennett & Sharyn Rundle-Thiele. 2015. Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference 206 210 .
Jiafang Lu, Philip Hallinger & Parinya Showanasai. (2014) Simulation-based learning in management education. Journal of Management Development 33:3, pages 218-244.
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Ashok Ranchhod, Călin Gurău, Euripides Loukis & Rohit Trivedi. (2014) Evaluating the educational effectiveness of simulation games: A value generation model. Information Sciences 264, pages 75-90.
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Shannon Cummins, James W. Peltier, Robert Erffmeyer & Joel Whalen. (2013) A Critical Review of the Literature for Sales Educators. Journal of Marketing Education 35:1, pages 68-78.
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Inas Ezz, Cecilia Loureiro-Koechlin & Lampros Stergioulas. (2012) An investigation of the use of simulation tools in management education. An investigation of the use of simulation tools in management education.
Federico Pasin & Hélène Giroux. (2011) The impact of a simulation game on operations management education. Computers & Education 57:1, pages 1240-1254.
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B. Brandl, U. Leopold-Wildburger, A. Mietek & S. Pickl. (2010) How do commission rates influence a firm?s success? statistical analysis of a corporate strategy simulation experiment. Central European Journal of Operations Research 18:4, pages 553-566.
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Lynn Vos & Ross Brennan. (2010) Marketing simulation games: student and lecturer perspectives. Marketing Intelligence & Planning 28:7, pages 882-897.
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Eduardo Salas, Jessica L. Wildman & Ronald F. Piccolo. (2009) Using Simulation-Based Training to Enhance Management Education. Academy of Management Learning & Education 8:4, pages 559-573.
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Nina Diamond, Stephen K. KoernigZafar Iqbal. (2008) Uniting Active and Deep Learning to Teach Problem-Solving Skills. Journal of Marketing Education 30:2, pages 116-129.
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