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Marketing Education Review Volume 18, 2008 - Issue 1: Special Issue on Teaching Innovation
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Original Articles

Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners

Erika Matulich
,
Raymond Papp
&
Diana L. Haytko
Pages 1-7 | Published online: 09 Oct 2015
 
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Abstract

Teaching methods that have been considered “tried and true” are no longer working with today's active learners. Instructors of marketing, or indeed any field, must heed the call for continuous improvement and constant innovations in order to engage today's students. This paper examines the learning needs of the “digital millennial” or “NetGen” learner and reviews possible teaching innovations that can best address those needs.

“Personally, I'm always ready to learn, although I do not always like being taught.”

–Winston Churchill

This article is part of the following collections:
Transforming Marketing Education: Innovations and Insights for Evolution of Student-Centric Learning

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Related Research Data

ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY
Source: Informa UK Limited
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