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Marketing Education Review Volume 18, 2008 - Issue 1: Special Issue on Teaching Innovation
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Original Articles

Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project

[Winner of the 2007 Houghton Mifflin/Pride/Ferrell Innovations in Teaching Competition]

Andrew J. Newman
&
Charles M. Hermans
Pages 9-14 | Published online: 09 Oct 2015

Citations (11)

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Read on this site (3)

Dominik May, Kari Wold & Stephanie Moore. (2015) Using interactive online role-playing simulations to develop global competency and to prepare engineering students for a globalised world. European Journal of Engineering Education 40:5, pages 522-545.
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Erin Drake-Bridges, Andrew Strelzoff & Tulio Sulbaran. (2011) Virtual Retail Simulations in Second Life. Marketing Education Review 21:2, pages 125-138.
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Haiyan Hu. (2009) An International Virtual Team Based Project at Undergraduate Level: Design and Assessment. Marketing Education Review 19:1, pages 17-22.
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Articles from other publishers (8)

Vannie Naidoo. 2020. African Studies. African Studies 467 487 .
David M. Brown, Ian Charity & Andrew Robson. 2019. Employability via Higher Education: Sustainability as Scholarship. Employability via Higher Education: Sustainability as Scholarship 389 413 .
Vannie Naidoo. 2017. Management Education for Global Leadership. Management Education for Global Leadership 181 201 .
Ruslan Ramanau. (2016) Internationalization at a Distance. Journal of Management Education 40:5, pages 545-575.
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R. Glenn Richey, Frank G. Adams & Vivek Dalela. (2012) Technology and Flexibility: Enablers of Collaboration and Time-Based Logistics Quality. Journal of Business Logistics 33:1, pages 34-49.
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Erin Drake-Bridges, Andrew Strelzoff & Tulio Sulbaran. (2011) Teaching Marketing Through a Micro-Economy in Virtual Reality. Journal of Marketing Education 33:3, pages 295-311.
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Wade Halvorson, Mike Ewing & Lydia Windisch. (2011) Using Second Life to Teach About Marketing in Second Life. Journal of Marketing Education 33:2, pages 217-228.
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Christopher Buzzard, Victoria L. Crittenden, William F. Crittenden & Paulette McCarty. (2011) The Use of Digital Technologies in the Classroom. Journal of Marketing Education 33:2, pages 131-139.
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