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Marketing Education Review Volume 18, 2008 - Issue 1: Special Issue on Teaching Innovation
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Original Articles

Wikis in the Classroom: Opportunities and Challenges

John P. Workman Jr.
Pages 19-24 | Published online: 09 Oct 2015

Citations (16)

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Read on this site (7)

Kendra Fowler, Veronica L. Thomas & Christina Saenger. (2019) ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY. Marketing Education Review 29:1, pages 52-64.
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Gema Vinuales & Judy Harris. (2017) An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives. Marketing Education Review 27:3, pages 161-171.
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ReginaPefanis Schlee & KatrinR. Harich. (2013) Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications. Marketing Education Review 23:3, pages 209-224.
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Tracy Tuten & Melanie Marks. (2012) The Adoption of Social Media As Educational Technology Among Marketing Educators. Marketing Education Review 22:3, pages 201-214.
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CarolineLego Muñoz. (2012) More than Just Wikipedia: Creating a Collaborative Research Library Using a Wiki. Marketing Education Review 22:1, pages 21-26.
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Erin Drake-Bridges, Andrew Strelzoff & Tulio Sulbaran. (2011) Virtual Retail Simulations in Second Life. Marketing Education Review 21:2, pages 125-138.
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Kirti Sawhney Celly. (2009) Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool. Marketing Education Review 19:1, pages 65-71.
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Articles from other publishers (9)

Janna M. Parker, Kevin W. James, Britton R. Leggett & Marwan Al-Shammari. (2023) The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry. Journal of Marketing Education.
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Vannie Naidoo. 2020. African Studies. African Studies 467 487 .
Vannie Naidoo. 2017. Management Education for Global Leadership. Management Education for Global Leadership 181 201 .
Caroline Lego Muñoz & Natalie T. Wood. (2015) Update Status. Journal of Marketing Education 37:2, pages 88-103.
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Tyler Laird-Magee. (2013) Teams Build a Wiki to Teach Each Other Four Social Media Platforms. Journal of Advertising Education 17:1, pages 46-54.
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Erin Drake-Bridges, Andrew Strelzoff & Tulio Sulbaran. (2011) Teaching Marketing Through a Micro-Economy in Virtual Reality. Journal of Marketing Education 33:3, pages 295-311.
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Wade Halvorson, Mike Ewing & Lydia Windisch. (2011) Using Second Life to Teach About Marketing in Second Life. Journal of Marketing Education 33:2, pages 217-228.
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Christopher Buzzard, Victoria L. Crittenden, William F. Crittenden & Paulette McCarty. (2011) The Use of Digital Technologies in the Classroom. Journal of Marketing Education 33:2, pages 131-139.
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Caroline Lego Muñoz & Terri L. Towner. (2010) Social Networks: Facebook's Role in the Advertising Classroom. Journal of Advertising Education 14:1, pages 20-27.
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