Citations (35)
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J. James Fyles & Bonnie S. Guy. (2023) Teaching Integrated Digital Prospecting in the advanced sales course. Journal of Global Scholars of Marketing Science 33:3, pages 429-443.
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Shannon Cummins. (2022) OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS. Marketing Education Review 32:2, pages 136-142.
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Aaron Johnson, M. Judi Billups & Amit Poddar. (2022) THE MANDATORY INTERNAL ROLE-PLAY SALES COMPETITION: EFFECTS ON CLASSROOM EFFICIENCY AND SALES CAREER INTENT. Marketing Education Review 32:1, pages 54-64.
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Joseph D. Chapman, Stacey Schetzsle & Jessica G Zeiss. (2021) SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS. Marketing Education Review 31:2, pages 70-75.
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José Saavedra Torres & Monika Rawal. (2021) SURREAL PLAY EXPERIENCE FOR TEACHING SALES: LEARNING HOW TO ASK THE RIGHT QUESTIONS. Marketing Education Review 31:2, pages 76-86.
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Scott Cowley. (2020) THE YOUTUBE SEO PROJECT: TEACHING SEARCH ENGINE OPTIMIZATION THROUGH VIDEO. Marketing Education Review 30:2, pages 125-131.
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Ilke Kardes. (2020) Increasing Classroom Engagement in International Business Courses via Digital Technology. Journal of Teaching in International Business 31:1, pages 51-74.
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Ross Taplin, Abhijeet Singh, Rosemary Kerr & Alina Lee. (2018) The use of short role-plays for an ethics intervention in university auditing courses. Accounting Education 27:4, pages 383-402.
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Sarah R. Magnotta. (2018) CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE. Marketing Education Review 28:2, pages 75-79.
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Concha K. Allen, Riley G. Dugan, Eugen M. Popa & Crina O. Tarasi. (2017) Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs that Fit. Marketing Education Review 27:3, pages 187-201.
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Scott W. Cowley. (2017) The BuzzFeed Marketing Challenge: An Integrative Social Media Experience. Marketing Education Review 27:2, pages 109-114.
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Michael A. Levin & Lori T. Peterson. (2016) A Sales Representative Is Made: An Innovative Sales Course. Marketing Education Review 26:1, pages 39-44.
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Jamye Foster & Gallayanee Yaoyuneyong. (2016) Teaching innovation: equipping students to overcome real-world challenges. Higher Education Pedagogies 1:1, pages 42-56.
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Archana Kumar, Avinandan Mukherjee & John McGinnis. (2015) Who Wants to Be an E-tailpreneur? Experiences from an Electronic Retailing Course. Marketing Education Review 25:2, pages 117-128.
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RobertM. Peterson & HowardF. Dover. (2014) Building Student Networks with LinkedIn: The Potential for Connections, Internships, and Jobs. Marketing Education Review 24:1, pages 15-20.
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Robert Newberry & MarianneK. Collins. (2012) A Recruiting and Hiring Role-Play: An Experiential Simulation. Marketing Education Review 22:1, pages 67-72.
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Kirti Sawhney Celly. (2009) Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool. Marketing Education Review 19:1, pages 65-71.
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Articles from other publishers (18)
Jinglin Ding. (2022) Application of Experiential Education Based on Modern Teaching Concept in College Management. Mobile Information Systems 2022, pages 1-10.
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Burna Nayar & Surabhi Koul. (2020) Blended learning in higher education: a transition to experiential classrooms. International Journal of Educational Management 34:9, pages 1357-1374.
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Jimmy Franco & Brian A. Provencher. (2019) Using a Multitouch Book to Enhance the Student Experience in Organic Chemistry. Journal of Chemical Education 96:3, pages 586-592.
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Preeti Goyal & Poornima Gupta. 2019. New Age Admissions Strategies in Business Schools. New Age Admissions Strategies in Business Schools
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Lynda Maddox, Anthony Patino, Velitchka D. Kaltcheva & Dennis A. Pitta. (2018) Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching. Journal of Advertising Education 22:1, pages 23-23.
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Poornima GuptaPreeti Goyal. (2018) Gen Y Attributes—Antecedents to Teaching Pedagogy. Vision: The Journal of Business Perspective 22:1, pages 78-87.
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Brian Handley, Tekle Shanka & Fazlul K. Rabbanee. (2017) From resentment to excitement – Australasian students’ perception towards a sales career. Asia Pacific Journal of Marketing and Logistics 29:5, pages 1178-1197.
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Sudha Mani, Prabakar Kothandaraman, Rajiv Kashyap & Bahar Ashnai. (2016) Sales Role-Plays and Mock Interviews. Journal of Marketing Education 38:3, pages 183-198.
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William A. Weeks, Brian Rutherford, James Boles & Terry Loe. (2014) Factors That Influence the Job Market Decision. Journal of Marketing Education 36:2, pages 105-119.
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Richard A. Rocco & D. Joel Whalen. (2014)
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Terry Loe & Scott Inks. (2014) The Advanced Course in Professional Selling. Journal of Marketing Education 36:2, pages 182-196.
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Peter Knight, Claudia C. Mich & Michael T. Manion. (2014) The Role of Self-Efficacy in Sales Education. Journal of Marketing Education 36:2, pages 156-168.
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Shannon Cummins, James W. Peltier, Robert Erffmeyer & Joel Whalen. (2013) A Critical Review of the Literature for Sales Educators. Journal of Marketing Education 35:1, pages 68-78.
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Maria Aviles & Jacqueline K. Eastman. (2012) Utilizing technology effectively to improve Millennials' educational performance. Journal of International Education in Business 5:2, pages 96-113.
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Jessica Lichy. (2012) Towards an international culture: Gen Y students and SNS?. Active Learning in Higher Education 13:2, pages 101-116.
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Erin Drake-Bridges, Andrew Strelzoff & Tulio Sulbaran. (2011) Teaching Marketing Through a Micro-Economy in Virtual Reality. Journal of Marketing Education 33:3, pages 295-311.
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Michael Kenneth Mills. (2010) Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course. Journal of Marketing Education 32:3, pages 300-313.
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Metin Argan & Necip Serdar Sever. (2010) Constructs and Relationships of Edutainment Applications in Marketing Classes: How Edutainment Can be Utilized to Act as a Magnet for Choosing a Course?. Contemporary Educational Technology 1:2.
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