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Marketing Education Review Volume 18, 2008 - Issue 1: Special Issue on Teaching Innovation
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Original Articles

Teaching with Clickers in the Large-Size Principles of Marketing Class

Douglas J. Lincoln
Pages 39-45 | Published online: 09 Oct 2015

Citations (11)

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Read on this site (7)

Sarah Magnotta, Veronica L. Thomas, Erin Steffes, Hua Chang & Gema Vinuales. (2021) HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS. Marketing Education Review 31:2, pages 162-168.
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Stefan Büchele. (2021) Evaluating the link between attendance and performance in higher education: the role of classroom engagement dimensions. Assessment & Evaluation in Higher Education 46:1, pages 132-150.
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Purvi Shah, Sreedhar Madhavaram & Debra A. Laverie. (2019) DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS. Marketing Education Review 29:4, pages 283-304.
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Denise M. Farag, Susan Park & Gundars Kaupins. (2015) Faculty Perceptions of the Adoption and Use of Clickers in the Legal Studies in Business Classroom. Journal of Education for Business 90:4, pages 208-216.
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JacquelineK. Eastman, Rajesh Iyer & KevinL. Eastman. (2011) Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?. Marketing Education Review 21:2, pages 139-150.
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Jacqueline Kilsheimer Eastman, Rajesh Iyer & KevinL. Eastman. (2011) Business Students’ Perceptions, Attitudes, and Satisfaction With Interactive Technology: An Exploratory Study. Journal of Education for Business 86:1, pages 36-43.
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Douglas J. Lincoln. (2009) Student Response Systems Adoption and Use in Marketing Education: A Status Report. Marketing Education Review 19:3, pages 25-40.
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Articles from other publishers (4)

Kristina A. Bewley, Kimberly Crosland & Asha Fuller. (2022) Using Computer-Assisted Instruction to Decrease Transition Times for Students With Autism Spectrum Disorder. Focus on Autism and Other Developmental Disabilities 38:1, pages 45-55.
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Tereza Dean, Anita Lee-Post & Holly Hapke. (2016) Universal Design for Learning in Teaching Large Lecture Classes. Journal of Marketing Education 39:1, pages 5-16.
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Nripendra P. Rana, Yogesh K. Dwivedi & Wassan A.A. Al-Khowaiter. (2016) A review of literature on the use of clickers in the business and management discipline. The International Journal of Management Education 14:2, pages 74-91.
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Shawn M. Keough. (2012) Clickers in the Classroom. Journal of Management Education 36:6, pages 822-847.
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