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Marketing Education Review Volume 19, 2009 - Issue 1: Special Issue on Teaching Innovation
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Articles

Podcasting to Improve Delivery of a Project-Based Internet Marketing Course

Debra Zahay
&
Elisa Fredricks
Pages 57-63 | Published online: 09 Oct 2015

Citations (14)

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Read on this site (6)

Jamie L. Gunderson & Therese M. Cumming. (2023) Podcasting in higher education as a component of Universal Design for Learning: A systematic review of the literature. Innovations in Education and Teaching International 60:4, pages 591-601.
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Shannon McCarthy, Mark Pelletier & Anna McCoy. (2021) TALKING TOGETHER: USING INTERCOLLEGIATE PODCASTS FOR INCREASED ENGAGEMENT IN MARKETING EDUCATION. Marketing Education Review 31:2, pages 125-130.
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Rebecca A. VanMeter, Stacey Schetzsle & Katharine Howie. (2019) THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES. Marketing Education Review 29:2, pages 142-146.
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Gopala Ganesh, Audhesh Paswan & Qin Sun. (2015) Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review 25:2, pages 67-81.
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Qin Sun & Gopala Ganesh. (2014) Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness. Journal of Education for Business 89:7, pages 337-345.
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Moritz M. Botts. LEARNING IN SPACE – USING SCIENCE FICTION PODCASTS IN AND OUT OF THE MARKETING CLASSROOM. Marketing Education Review 0:0, pages 1-8.
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Articles from other publishers (8)

Christine Ye, Jerry Van Os, Dick Chapman & Dax Jacobson. (2017) An Online Project-Based Competency Education Approach to Marketing Education. Journal of Marketing Education 39:3, pages 162-175.
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Mihai Calciu. 2016. Cultural Perspectives in a Global Marketplace. Cultural Perspectives in a Global Marketplace 60 69 .
Peter Richardson, Steven Dellaportas, Luckmika Perera & Ben Richardson. (2013) Students’ perceptions on using iPods in accounting education: a mobile‐learning experience. Asian Review of Accounting 21:1, pages 4-26.
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David L. Williams, Victoria L. Crittenden, Teeda Keo & Paulette McCarty. (2012) The use of social media: an exploratory study of usage among digital natives. Journal of Public Affairs 12:2, pages 127-136.
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Avery M. Abernethy & Daniel Padgett. (2011) A Decade of Scholarship in Marketing Education. Journal of Marketing Education 33:3, pages 326-336.
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Candice R. Hollenbeck, Charlotte H. Mason & Ji Hee Song. (2011) Enhancing Student Learning in Marketing Courses. Journal of Marketing Education 33:2, pages 171-182.
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Christopher Buzzard, Victoria L. Crittenden, William F. Crittenden & Paulette McCarty. (2011) The Use of Digital Technologies in the Classroom. Journal of Marketing Education 33:2, pages 131-139.
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. 2010. Online and Blended Business Education for the 21st Century. Online and Blended Business Education for the 21st Century 163 200 .

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