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Marketing Education Review Volume 25, 2015 - Issue 3
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Original Articles

A View from the Aisle Revisited: Delight and Outrage in the Classroom

Scott R. SwansonUniversity of Wisconsin-Eau Claire, Eau Claire, WI, [email protected]
,
Carol AzabUniversity of Wisconsin-Eau Claire, Eau Claire, WI, [email protected]
&
J. Charlene DavisTrinity University, San Antonio, TX, [email protected]
Pages 215-232 | Published online: 07 Jul 2015

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Amy Watson. (2023) A LIFE FULL OF BILLABLE HOURS: HOW TO BECOME S.M.A.R.T. AND MORE RESILIENT BY AUDITING YOUR TIME LIKE AN ADVERTISING AGENCY. Marketing Education Review 33:2, pages 170-175.
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Donald C. Barnes, Tobias Kraemer, Matthias H. J. Gouthier, Nadine Ludwig & Andreas Giese. (2021) After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight. Journal of Marketing Theory and Practice 29:3, pages 343-357.
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Scott R. Swanson, J. Charlene Davis, Mario Gonzalez-Fuentes & Kim R. Robertson. (2021) IN THESE UNPRECEDENTED TIMES: A CRITICAL INCIDENTS TECHNIQUE EXAMINATION OF STUDENT PERCEPTIONS’ OF SATISFYING AND DISSATISFYING LEARNING EXPERIENCES. Marketing Education Review 31:3, pages 209-225.
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Stephen L. Baglione & Louis A. Tucci. (2019) STUDENTS’ PERCEPTIONS OF TEACHING EXCELLENCE: A TRADEOFF ANALYSIS. Marketing Education Review 29:3, pages 154-163.
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Donald C. Barnes & Alexandra Krallman. (2019) Customer Delight: A Review and Agenda for Research. Journal of Marketing Theory and Practice 27:2, pages 174-195.
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