Marketing Education Review, Volume 25, Issue 3 (2015)

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Marketing Education Review, Volume 25, Issue 3 (2015)

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Editorials

Editorial
From the Editor
Brian Vander Schee
Page: 177
Published online: 07 Jul 2015
CitationforFrom the Editor | Full Text | PDF (60.3 KB)
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Original Articles

Article
Flipped Classrooms: An Agenda for Innovative Marketing Education in the Digital Era
Teegan Green
Pages: 179-191
Published online: 07 Jul 2015
AbstractforFlipped Classrooms: An Agenda for Innovative Marketing Education in the Digital Era | Full Text | References | PDF (163.3 KB)
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Article
A Journal-Neutral Ratio for Marketing Faculty Scholarship Assessment
Matt Elbeck & Arne Baruca
Pages: 193-204
Published online: 07 Jul 2015
AbstractforA Journal-Neutral Ratio for Marketing Faculty Scholarship Assessment | Full Text | References | PDF (217.9 KB)
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Article
Exploring Antecedents of Performance Differences on Visual and Verbal Test Items: Learning Styles Versus Aptitude
Donald R. Bacon & Steven W. Hartley
Pages: 205-214
Published online: 07 Jul 2015
AbstractforExploring Antecedents of Performance Differences on Visual and Verbal Test Items: Learning Styles Versus Aptitude | Full Text | References | PDF (203.7 KB)
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Article
A View from the Aisle Revisited: Delight and Outrage in the Classroom
Scott R. Swanson, Carol Azab & J. Charlene Davis
Pages: 215-232
Published online: 07 Jul 2015
AbstractforA View from the Aisle Revisited: Delight and Outrage in the Classroom | Full Text | References | PDF (201.8 KB)
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Article
Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education
Cecilia M. O. Alvarez, Kimberly A. Taylor & Nancy A. Rauseo
Pages: 233-243
Published online: 07 Jul 2015
AbstractforCreating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education | Full Text | References | PDF (387.4 KB)
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Article
How Marketing Academics View A-Level Journals: Psychological Insights Into Differences Between Published and Striving Authors
Riley G. Dugan & James J. Kellaris
Pages: 245-258
Published online: 07 Jul 2015
AbstractforHow Marketing Academics View A-Level Journals: Psychological Insights Into Differences Between Published and Striving Authors | Full Text | References | PDF (157.1 KB)
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Article
Marketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-Discipline Course Using 3D Printing to Develop Marketable Innovations
Louis Reifschneider, Peter Kaufman, Frederick W. Langrehr & Kristina Kaufman
Pages: 259-273
Published online: 07 Jul 2015
AbstractforMarketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-Discipline Course Using 3D Printing to Develop Marketable Innovations | Full Text | References | PDF (664.8 KB)
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