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Marketing Education Review Volume 28, 2018 - Issue 3
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A Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment

Teresa PrestonDepartment of Marketing and Advertising, University of Arkansas at Little Rock, Little Rock, AR, USACorrespondence[email protected]
Pages 170-186 | Published online: 18 Aug 2017

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Maryam Tofighi. (2022) Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations. Marketing Education Review 32:1, pages 65-81.
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Brian A. Vander Schee & Tim Dugan Birrittella. (2021) Hybrid and Online Peer Group Grading: Adding Assessment Efficiency While Maintaining Perceived Fairness. Marketing Education Review 31:4, pages 275-283.
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David Raska & Eileen Weisenbach Keller. (2021) TURNING MARKETING CLASSROOMS AND A STUDENT ORGANIZATION INTO AN ENGINE OF ECONOMIC EMPOWERMENT. Marketing Education Review 31:2, pages 175-182.
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Joie S. Hain & Wendy Ritz. (2021) SKILLS DEVELOPMENT THROUGH EXPERIENTIAL LEARNING: A CASE FOR THE APPLICATION OF THE ENTERPRISE MARKETING VARIATION MODEL. Marketing Education Review 31:2, pages 131-137.
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