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Marketing Education Review Volume 28, 2018 - Issue 3
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Original Articles

Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach

Paul S. BuschMays Business School, Texas A&M University, College Station, TX, USACorrespondence[email protected]
&
Scott W. DavisJones Graduate School of Business, Rice University, Houston, TX, USA
Pages 187-202 | Published online: 08 Sep 2017

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Rebecca Dingus, Hulda G. Black & Steven H. Dahlquist. (2022) LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS. Marketing Education Review 32:2, pages 155-162.
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Delonia Minor-Cooley & Rochelle Parks-Yancy. (2020) The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes. Journal of Internet Commerce 19:3, pages 241-261.
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Brooke Reavey. (2020) USING SCHOLARSHIP APPLICATIONS TO AID KNOWLEDGE TRANSFER OF KEY MARKETING CONCEPTS. Marketing Education Review 30:2, pages 98-104.
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