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Marketing Education Review Volume 29, 2019 - Issue 1
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THE DEFINING DOZEN: UNDERGRADUATE STUDENTS PRECONCEIVED VIEWS OF MARKETING

Scott R. SwansonDepartment of Management and Marketing, University of Wisconsin-Eau Claire, Eau Claire, WI, USACorrespondence[email protected]
Pages 3-16 | Published online: 26 Jan 2018

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Purvi Shah, Sreedhar Madhavaram & Debra A. Laverie. (2019) DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS. Marketing Education Review 29:4, pages 283-304.
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Articles from other publishers (3)

Stephan Daus, Siv-Elisabeth Skjelbred & Cathrine Pedersen. (2023) Initial Validation of Measures for Interest in Marketing Education. Journal of Psychoeducational Assessment.
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Igor Makienko & Jessica Rixom. (2022) Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class. The International Journal of Management Education 20:3, pages 100689.
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Tony Woodall, Christopher Pich, Guja Armannsdottir, Seamus Allison, Richard Howarth & Mojtaba Poorrezaei. (2022) To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior 135, pages 103716.
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